2008 October

Your Business, Your Brand, Your Culture

If you happen to be in Columbus, Ohio, on Oct. 9, I'll be presenting "Putting the Real You in Your Business" at the National Association of Women Business Owners luncheon. I'll be sharing insights on:• Establishing a successful brand for yourself• Putting yourself at the center of your business• Giving your company a competitive advantage• Building a great company culture• Creating lifetime relationships with your clients The meeting will be held from 11 a.m. - 1 p.m. at Smith and Wollensky at Easton Town Center. For more information and to RSVP, visit NAWBO Columbus. I hope to see you there!

Dear Advertisers. It’s me, Female Consumer.

By Kaira Rouda|2023-02-07T02:16:07+00:00October 2, 2008|advertising, branding, eBrandMarketing, female consumer, magazines, Real You Incorporated, Rouda, women|Comments Off on Dear Advertisers. It’s me, Female Consumer.

Every month I’m excited to read my favorite magazine. I open the glossy cover with its witty teasers to find: full-color, beautiful woman, product, no substance (flip). Repeat. Repeat. Great content (finally!). Flawless woman, product (flip). It’s a vicious cycle. I quickly move past the ads to get to the good stuff. It’s disappointing to say the least. Here you are with your great brand, prime real estate in a highly-circulated magazine, an over-paid advertising agency on retainer and a full page ad that says … nothing. Hello? Anyone listening out there? What happened to the emotionally captivating messages that accompanied the great imagery? To read more about emotional branding and which companies are doing it right, check out my eBrandMarketing post and tell me about some ads that speak to you!

Monthly Archives: October 2008

Your Business, Your Brand, Your Culture

Dear Advertisers. It’s me, Female Consumer.