Finding and targeting a well defined audience will help your business be successful. And focusing on women is a great idea.
You may be surprised to learn that women make up 51 percent of the U.S. population, but make 85 percent of all purchasing decisions. So even if your business doesn’t cater specifically to women, more than likely they’re still the ones making the decisions.
But remember, women are savvy consumers. That means you always want to be one step ahead. In order to reach them, you’ll need to make your business incredibly accessible. Create both an online and offline presence. By 2010, women will outnumber men online by more than 8 million. Further define your customers by narrowing it down even more. Where do your consumers live, work, shop, eat? How old are they? You need to be specific in your targeting. After all, more than half the population isn’t exactly a niche market.
To find out more about female consumers, check out Life Lessons sixteen and seventeen of Real You Incorporated: 8 Essentials for Women Entrepreneurs.