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Monthly Archives: June 2009

5 06, 2009

Ready, Set, Launch – Gulp

By |2023-02-07T01:45:54+00:00June 5, 2009|Kaira Rouda, kids, launching a business, perfection, Web site|Comments Off on Ready, Set, Launch – Gulp

As an entrepreneur, you know the feeling! Whether you're a solopreneur, mompreneur, intrapreneur (an entrepreneur within a company), a multi-million dollar entrepreneur—whatever level—that moment when the project is finished and you launch it to the world is daunting. You *think* you've thought of everything, dotted all your I's as they say, but invariably, something isn't quite perfect. But it's still great. That gulp feeling, that nervousness, is all because we put too much expectation on ourselves, and our team, to be perfect. Perfect isn't sustainable or real. Perfect is a place where there is no room for improvement, and there always is. Always. So if you're like me, and you've for too long held on to that perfectionist feeling, try to work it through. Realize, as I had to, that each mistake is a chance to learn and that when you're being realistic, you realize [...]

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3 06, 2009

Tips for Writing Effective Emails

By |2023-02-07T01:46:03+00:00June 3, 2009|effective emails, email marketing, subject lines|Comments Off on Tips for Writing Effective Emails

While email marketing can be trying with those pesky spam filters, it’s a great tool to reach your target audience. Remember, a poorly completed email can negatively affect your brand. To put your best foot forward and connect with consumers, try these tips. Clearly state your purpose in the first couple sentences, and never mislead you reader. Use bold text, lists and bullets to make the most important parts of your message easy to find for your busy reader. Don’t write in all caps or use smiley faces and other emoticons. Avoid attachments. Don’t forget your call to action. Make it simple and clear. Include your contact info. Proofread your email. Having a friend or colleague proofread your message is best since you’re very close to the content. Use permission marketing—when people consent to allowing you to send them messages. You’ll get much better response [...]

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2 06, 2009

About Reinvention and what it really means to entrepreneurs

By |2023-02-07T01:46:09+00:00June 2, 2009|Uncategorized|1 Comment

General Motors - fresh from yesterday's Chapter 11 bankruptcy announcement - unveiled a new 60 second television spot titled Reinvention. The spot is full of Americana images - baseball, big cities, folks hugging, sports fans, a tattered American flag, some familiar product shots, and the now, also cliched, nod to going green: plants growing, solar panels, windmills. You get the picture. And in case you don't, you'll see the spot, along with newspaper ads, radio spots and the like soon in your market. Nothing about a 60-second television campaign says reinvention, except for saying the word "reinvention." You know and I know nobody watches television commercials anymore, and for a company in bankruptcy to spend our money (yes, we own GM now) on image advertising seems, well, business as usual. We all have a stake in seeing GM succeed now. How about a little reinvention [...]

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1 06, 2009

Real You in the Workplace: Act Your Gender

By |2023-02-07T01:46:12+00:00June 1, 2009|attitude, gender, networking, Personality, women in business|Comments Off on Real You in the Workplace: Act Your Gender

Women in the workplace often try to act like men in order to get ahead. However, this can sometimes backfire and cause more damage than it’s worth. Women just aren’t wired like men. And when women approach others with a male attitude, it can be a turn off. Instead, I strongly encourage you to be yourself. Don’t put on a male front. We need to be strong and stand up for ourselves, but in the appropriate manner. It’s really the only way that people will take us seriously. Women also need to remember we are natural networkers. So don’t isolate yourself—even if you are in a position of authority. Ask questions and get involved with mentors and other people in a similar line of work. Don’t be afraid to ask for help. In addition, don’t hesitate to ask questions. And definitely don’t live in a [...]

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