Monthly Archives: December 2010

13 12, 2010

Real You: Longing for those Lego days?

By |2023-02-07T00:15:42+00:00December 13, 2010|Uncategorized|2 Comments

Yes, it's Christmas time. And now, instead of heading to one of those amazing, fun toy stores - I especially love the locally owned, creative ones - I head online. Don't get me wrong - I love online shopping. But before, when the kids were little and the internet wasn't so pervasive, toy shopping at Christmas was a very fun pursuit. Now, it's all about a budget. The taller the kid, the smaller the gift and the more expensive. It's just that simple. And, I've discovered, the bigger the kid, the more virtual the gift. Gift cards. Video games. iTunes cards. Where's the fun in that? The fun is in watching the kids who used to build Lego castles grow up. It's no longer those squeezable Christmas mornings - but there aren't any overstimulation, nap-needed, diaper changing moments either. All in all, it's fun to [...]

2 12, 2010

Real You: The difference

By |2023-02-07T00:15:52+00:00December 2, 2010|Uncategorized|Comments Off on Real You: The difference

What is your brand's difference? Your unique, authentic differentiation? Do you have one? Of course. It's you. You are your personal and business brand's unique competitive advantage, but often we don't articulate our differnce clearly. Obviously. Proudly. Why? It's easier to hide. It's a lot easier to appear corporate, "professional". To blend in - to not attract attention. To play it safe. But why? Don't allow your personal or business brand to be more of the same. All of the great brands in the world are unique. They stand for something. They have personality. I'm writing this from the seat on a Virgin America flight. Their staff is spunky, their planes are clean. They are different. It feels different to be on one of their flights. Richard Branson is different. He stands out. He's a personality and a defined personal brand. Can you and your [...]

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