About Reinvention and what it really means to entrepreneurs
General Motors - fresh from yesterday's Chapter 11 bankruptcy announcement - unveiled a new 60 second television spot titled Reinvention. The spot is full of Americana images - baseball, big cities, folks hugging, sports fans, a tattered American flag, some familiar product shots, and the now, also cliched, nod to going green: plants growing, solar panels, windmills. You get the picture. And in case you don't, you'll see the spot, along with newspaper ads, radio [...]
Real You in the Workplace: Act Your Gender
Women in the workplace often try to act like men in order to get ahead. However, this can sometimes backfire and cause more damage than it’s worth. Women just aren’t wired like men. And when women approach others with a male attitude, it can be a turn off. Instead, I strongly encourage you to be yourself. Don’t put on a male front. We need to be strong and stand up for ourselves, but in the [...]
You are smart.
You're smart. You really are. And so are each of your kids, your spouse, your co-workers and your boss. But what kind of smart may be vastly different. I love the book 7 Kinds of Smart: Identifying and Developing Your Multiple Intelligences by Thomas Armstrong. His theory of multiple intelligences transformed my thinking about what it means to be smart—because in our culture, the traditional way we view smart is very limited. And limiting. Our [...]
Navigating new jobs and new personalities
If you’re one of those fortunate people who have found a new job, you’re probably busy learning the ropes and getting to know your new team. Each business and office environment is different. They all come with their own set of quirks and personalities. When starting a new job, it’s often important to understand everyone’s personality and how they interact. This also allows you to figure out who to watch out for…those pesky snarks. While [...]
Make radio interviews work for you.
I love radio interviews! They're a blast—but only if you're prepped and ready. Here are a few things I learned while on Real You Incorporated's radio tour. • Do your homework, and get to know the station and its personalities. Learn their style, tone and audience. Are they jokesters, serious, down-to-earth? Listen to a few broadcasts. Most have a listen online feature. • Know what you'll be asked ahead of time. If you're not provided [...]
A female friendly auto industry is our future!
In today’s world, walking into a car dealership is still like walking into the old boys club. But hopefully not for long! I just interviewed an inspiring woman, Jody DeVere, CEO of AskPatty.com. DeVere created AskPatty.com to offer automotive advice for women. It’s a site where women can shop for cars, tires and repair shops through the network of Certified Female Friendly retailers across the U.S. A Certified Female Friendly retailer is one that has [...]
MEET KAIRA ROUDA
Kaira is a USA Today, Amazon Charts and International Bestselling Author. For the most updated events and news, follow Kaira on social media.
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