Time to enter the family business?
The question of whether or not to join a family business is a tough one. You have been given an opportunity, that’s for sure, but it is smart to carefully evaluate the situation before you jump in. I recommend asking yourself the following: Are you personally passionate about this business? If you’re not, it may not be right for you. Do you have experience in the field? If not, are you willing to learn, and [...]
What is your secret sauce? Is it time to add a new ingredient?
OK, I'll admit it. I can still sing the lyrics to the McDonald's Big Mac commercial: two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun. Ta da! Did I get that stuck in your head, too? For McDonald's - and the rest of the kings of fast service restaurants - the key to success is consistent, quality delivery. You get what you ordered, what you are familiar with, whether [...]
Maintaining stable employer-employee relations
In a climate where leaders have to make difficult cost-cutting decisions, employer-employee relations can often get a bit rocky. To maintain good a good rapport, it’s important for employers to communicate and get to know their employees. I mean really take the time to interact with them on a daily basis. Go beyond what’s happening at work, and show an interest in their lives. A real, genuine conversation is comforting; share a story or a [...]
Is the glass ceiling still around?
As the advancement of women is pushing new boundaries, many are wondering if the “glass ceiling” still exists. While it’s true that women are breaking the glass ceiling in some careers far more than others, such as real estate for example, they have a long way to go in other fields. Women make up 46.5 percent of the workforce, but they represent only 12 percent of all corporate officers. Those are figures that can’t be [...]
Want visibility? Be an expert.
You're already an expert! You just need a definition. Here's the dictionary definition of expert:• adept: having or showing knowledge and skill and aptitude; "adept in handicrafts"; "an adept juggler"; "an expert job"; "a good mechanic";• a person with special knowledge or ability who performs skillfully Now what's your own personal expertise? Here's the situation. To build your personal brand and your business brand, you need to be differentiated. Unique and authentic. If you aren't [...]
Buy an ad: Save a magazine (or a newspaper)
Thinking about advertising in print media? Now may be the best time ever. I have to be honest. I have been at odds for awhile with print publications, especially daily newspapers. Yes, it’s true, there was a love-hate relationship there based on decades of control (the newspaper’s) and decades of increased cost (my real estate company’s ). Same space as last year? That’s only a 12 percent increase this year, the rep would say. Oh, [...]
MEET KAIRA ROUDA
Kaira is a USA Today, Amazon Charts and International Bestselling Author. For the most updated events and news, follow Kaira on social media.
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