Turn your Passion into a Business
With companies being pulled in every direction and employees clinging to their jobs, it seems like women all around me are becoming entrepreneurs. According to the Center for Women’s Business Research, women are starting businesses at more than twice the rate of men—maybe even more. In fact, a woman starts a business every 60 seconds. They are employing one of every seven workers in the U.S., and the majority of women-owned businesses continue to grow [...]
Now is not the time to hide!
Ok, so it's winter. And the economy is well, bleaker than the next storm headed our way. Your first instinct these days may be to just give up. Whether it's your dream of starting a business, or changing the course of your career, it can be a daunting time. And it's especially so if you allow negative self-talk to stand in your way. BUT, if you don't have faith in your personal brand, how can [...]
How to build your personal brand
Defining your personal brand can be overwhelming. We are complex individuals with so many passions and aspects to our lives. So where do you start? Begin by taking a look in your rear-view mirror. By that I mean step back and take some time to think about where you are in your career—and where you want to be. The process of introspection is so necessary and so helpful when it comes to defining your goals [...]
Are you and your spouse keeping financial secrets?
It's happening everywhere. Stress levels are on the rise. What we know is that during times of pressure and stress, men isolate and women connect. Many men, during these stressful times, are isolating. They are putting on a brave face, even as their work worlds crumble around them. In some of the saddest cases we've seen, the distress and fear of failure, layoffs and social isolation have led to heart attacks, strokes and even suicides. [...]
Use public relations to create buzz.
If your budget looks like mine, you’re probably cutting back on advertising and ramping up your PR efforts. A common misconception is that advertising and public relations are the same. Let me clarify. Advertising is paid placement; PR is third-party coverage, as in a reporter included you or your business in an article. This can be much more credible than advertising, but you lose the control you have when you place an ad. Keep in [...]
In times of transition, follow your instincts
When faced with big career choices, it is often hard to know what the right decision is. It is during these times that I always say go with your gut! It seems it’s these moments in life that allow us to identify and follow our passions. During these times, don’t compromise your dreams. If you do, you will pay for it dearly down the road in the form of frustration and lack of fulfillment. I [...]
MEET KAIRA ROUDA
Kaira is a USA Today, Amazon Charts and International Bestselling Author. For the most updated events and news, follow Kaira on social media.
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