Was $100K/sec investment worth it? Family weighs in on Super Bowl ads.
Usually, I do my Super Bowl ad rating, with my marketing-to-women hat on, by myself, but this time I wanted to see how effective the ads were with a variety of voters. I pulled together my own team to help with the rating of the spots: sons, ages 12, 14 and 17, and my daughter and her friend, both 15, and my husband and I. Call us the family room focus group. Each voter received [...]
Be your best salesperson
Remember, you are your brand. So embody it wherever you go, and be its biggest fan. Carry your product around. Give it away when possible. People want instant gratification, and they love the ability to touch and feel the product. It helps make that emotional connection that leads to the sale. Estée Lauder, who started her business in 1946, was frustrated when large advertising agencies wouldn’t take on her relatively small company (at the time). [...]
Planning Your Future Business Now
Is entrepreneurship in your future? Start preparing yourself and your business while working for another company. While at your current job, you can hone your entrepreneurial skills. Start by observing your surroundings, what works and what doesn’t. What aspects of your current job would you like to incorporate into your future company? And while you’re sitting through all those corporate meetings, think about what you like and dislike about them. Make some mental notes about [...]
Are you inspired? Feeling good? In control? If not, take action!
If you're not feeling happy, why not? Here are your options: you can lament increasing unemployment, a shaking economy, a cold winter, a New Year's resolution not met, a kids' bad report card, a gray sky, and any number of other depressing mid-winter realities. Or, you can change your mindset. You can decide to live a positive, optimistic life. That doesn't mean Pollyanna or rose-colored glasses. That means you are in charge, and at the [...]
Never Fear Failure
Don't be intimidated in tough situations. People can detect fear in your words and actions, so take a deep breath and dismiss your fear of failure. Easier said than done? Remember, what doesn't kill you makes you stronger. Take a step back and think of this moment over the course of your lifetime. As your perspective widens, your situation will appear less significant in the grand scheme of things. It also helps to have a [...]
Snark Alert- time to sound the alarm
Have you recently been the victim of a sexist remark? It sounds like you have a sexist snark on your hands. Ah, those pesky snarks! A sexist snark is another person in your organization who is trying to bring you down. This type of snark resorts to making sexist comments; and as a result, they appear near the top of my snark scale. First, you’re probably shocked, like most of us, that sexist snarks can [...]
MEET KAIRA ROUDA
Kaira is a USA Today, Amazon Charts and International Bestselling Author. For the most updated events and news, follow Kaira on social media.
BLOG