Everyone has a story. What’s yours?
In my book I talk about telling your story and I have gotten various questions regarding this topic. Most asking “why tell your story?” And to that I respond… Because it’s unique! It’s yours and you own it. The important part of defining your personal brand is to understand how to bring it to life as a competitive advantage. Without that, you’re just another entrepreneur. With your story, you are fully formed. Within your story [...]
Add excitement and laughter to your business
The thought that all businesses must be strict, ridged, dull and lifeless is not outdated. Business owners should not be afraid to fill their business with laughter and fun. Consumers and employees are looking for an enjoyable experience. Adding life and personality to your business welcomes consumers and keeps them coming back for more. I always say go for the laughter. As adults, we often let the laughter escape from our lives—and that’s a huge [...]
Don’t waste your dollars on non-believers.
You’ve heard the old saying, “The customer is always right.” Just keep in mind who your audience is. Not everyone is going to love your product or service. Those people are not your target audience, so don’t waste your time and dollars trying to win them over. Get to know your brand believers and what they expect from you. How? Ask! Test. Use comment cards or online surveys. Find out what you can do better—in [...]
Tweeps & Business Pages vs. Networking Parties & Business Cards
Are you feeling the pressures of networking through social media but don’t really know what that means, let alone how to do it? If so, you are not alone. Just be honest about it. I love it when people are honest. It’s great to be able to admit both your strengths—and your weaknesses! And learning to incorporate social media into your business’ marketing plan in the New Year is a great step. If you entered [...]
First things first in 2009!
If you’re like me and haven’t made a New Year’s resolution, do you feel guilty? If you have made a New Year’s resolution and you’re feeling like you won’t live up to it, are you worried? Well, stop it already! Some of us are good at resolutions; others aren’t. But the key to starting anything, at any time, is to make sure it’s true to the Real You. Are you keeping yourself at the center [...]
Share your vision for the new year
Share your vision with each employee, and be sure to follow it up with action. To make it work, you must stay true to your vision every day. Be consistent. There’s no waffling when it comes to reflecting your style and your brand. And make it real. Think about how you interact with your employees. Is the way you act consistent with the qualities that make up your brand? Your employees need to know the [...]
MEET KAIRA ROUDA
Kaira is a USA Today, Amazon Charts and International Bestselling Author. For the most updated events and news, follow Kaira on social media.
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