A Marketing Plan is a Must
A well-created marketing plan can provide you with a road map to build and sustain your brand’s identity. At its most basic level, a marketing plan consists of defining your positioning statement, outlining your advertising and communications strategy, specifying an environmental branding strategy—and creating a budget. If this sounds a bit daunting, you probably need to solicit some help from a marketing expert. But before you make that decision, it can’t hurt to do a [...]
Give thanks by getting involved in a charitable pursuit.
As Thanksgiving approaches, we are once again reminded of the many reasons to be thankful. Even in trying economic times such as these, it’s almost always the case that we can look around and see others who are indeed less fortunate. As always, there are a myriad of ways to give back to your community, but the best way to channel your time, energy and resources is to follow your heart. In other words, identify [...]
Hard Work Does Pay Off
I have some great news to share. I was recently awarded the 2008 Stevie Award for Women in Business in the category for Best Entrepreneur. Thanks to my amazing team at Real Living and all of our phenomenal agents and franchisees who continue to grow our brand throughout the country. Without your dedication and passion, this would not have been possible. Remember that you can make your dreams a reality. With vision, steadfast determination and [...]
Finding Your Target Audience
Finding and targeting a well defined audience will help your business be successful. And focusing on women is a great idea. You may be surprised to learn that women make up 51 percent of the U.S. population, but make 85 percent of all purchasing decisions. So even if your business doesn’t cater specifically to women, more than likely they’re still the ones making the decisions. But remember, women are savvy consumers. That means you always [...]
Identify what you love to do.
Turn your avocation into a vocation, and you’ll never “work” another day. While this is advice you’ve no doubt heard before, the real test is identifying what it is you love to do. Sometimes it can be too obvious, making it even harder to recognize. I suggest spending some time alone—time to soul search without the distractions of daily life. Then, think about how you like to spend your time when nothing else interferes. Write [...]
Family Business: How to succeed!
Going into business with your family can be daunting, but not if you do it right! First, because this is your real brand, make it clear that you are the ultimate decision-maker in the group. Then, make sure each family member is qualified for the job, and define clear roles and responsibilities. If they’re not yet qualified, they can get some valuable work experience elsewhere before they join your team. Both my husband and I [...]
MEET KAIRA ROUDA
Kaira is a USA Today, Amazon Charts and International Bestselling Author. For the most updated events and news, follow Kaira on social media.
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