Letting Go is Hard to Do
Eventually your small business may turn into a booming company. As your company grows it becomes more difficult to control every aspect on your own. Never forget that working smarter—not harder—is the answer to your dilemma. Remember that team you built? Trust them to get the job done. Successful entrepreneurs know the difference between leading and managing. Sure you’re still going to be there, offering them the direction they need. But now that your company [...]
When the brand gets in the way of the message
I want to say this upfront: I LOVE the YWCA and everything it stands for. The mission statement, emblazoned proudly in persimmon, is empowering women, eliminating racism. I’m honored to serve on the board of my city’s YWCA, and champion the organization’s causes whenever I can. So, in the story I will tell you today, don’t think I’m disparaging the Y in any way, I am simply relating a cautionary branding tale. To read more [...]
Change the world for other women.
You don’t need to be an entrepreneur to make this happen. It’s as simple as reaching out and empowering another woman with a kind word—or a reference. Perhaps you’d consider taking a mentee to lunch. Maybe you could find time in your schedule to volunteer with a professional woman’s organization in your community. Or, it may be time to start your own. And if you’ve attained a level of success that allows you to give [...]
Don’t Forget to Dream
Without leaps of imagination, or dreaming, we lose the excitement of possibilities. Dreaming, after all, is a form of planning. Begin by asking yourself this question: If you could be anyone else for a day, who would it be? What is your dream? Start defining it. What are you passionate about? What business activities feel most like fun and least like work? Of course, this requires some soul-searching. Take it to the next level. Write [...]
What’s in a name?
Let me say this: Naming your company matters. It’s part of your real brand; it’s your essence. What you need to do is begin with your company story. Write it down; record it. From the first twinkle of an idea to the people that have played a significant role, get it on paper. This is important because you’ll want employees to know about and understand your brand. They need to know the real story. After [...]
Remember Mom’s Rule?
It’s better to give than to receive. At least to give first. Then receive. It’s the way to build real relationships, deeper relationships, but some of us have forgotten that principle during the boom years. It’s probably time for a reminder. Consumers are unsure, and in many cases, just plain scared. What are you doing as a business to give back to your customers? To read more about reaching your customers, check out my eBrandMarketing [...]
MEET KAIRA ROUDA
Kaira is a USA Today, Amazon Charts and International Bestselling Author. For the most updated events and news, follow Kaira on social media.
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