Subscribe to great magazines that energize you with new ideas.
Begin by visiting your local newsstand or bookstore and browsing through the periodicals. Make some choices about the magazines that relate most closely to you and the life you are living. Then, jot down the titles and subscribe to the ones that speak to you most. But don’t stop there. Get online and find out what’s happening in business, fashion, home living, parenting and more. Try sites like Glam.com and iVillage.com. With a computer at [...]
Your Business, Your Brand, Your Culture
If you happen to be in Columbus, Ohio, on Oct. 9, I'll be presenting "Putting the Real You in Your Business" at the National Association of Women Business Owners luncheon. I'll be sharing insights on:• Establishing a successful brand for yourself• Putting yourself at the center of your business• Giving your company a competitive advantage• Building a great company culture• Creating lifetime relationships with your clients The meeting will be held from 11 a.m. - [...]
Dear Advertisers. It’s me, Female Consumer.
Every month I’m excited to read my favorite magazine. I open the glossy cover with its witty teasers to find: full-color, beautiful woman, product, no substance (flip). Repeat. Repeat. Great content (finally!). Flawless woman, product (flip). It’s a vicious cycle. I quickly move past the ads to get to the good stuff. It’s disappointing to say the least. Here you are with your great brand, prime real estate in a highly-circulated magazine, an over-paid advertising [...]
Find clarity about what it is you are seeking, and go after it.
If you don’t have a clear picture about what you want, you will never get it. Clarity of vision is so important. But to do it right takes time and effort. Begin by choosing three words to describe your business, even if that business is not yet off the ground. Then put your operating principles in writing. This will likely be the precursor to your company vision or mission statement, so take the time to [...]
Business partner or best friend? Why not both?
Are you thinking about going into business with a friend? If so, begin by recognizing the fact that there could be a strain on the relationship. Then, take the necessary steps to prevent any upsets, like defining, up front, individual responsibilities. Be clear that someone needs to be in charge. Remember, this business is your dream. Having said all that, a friend and partner can be a tremendous asset, especially if that person has talents [...]
By 2012, women will outnumber men online by more than 8 million
A woman starts a business in the U.S. every 60 seconds. And, American women are the largest economy on earth. Put those two stats together with the possibilities of the Internet - and you’ve got a revolution to be reckoned with. To read more about the power of women online, check out my eBrandMarketing post and let me know what you think!
MEET KAIRA ROUDA
Kaira is a USA Today, Amazon Charts and International Bestselling Author. For the most updated events and news, follow Kaira on social media.
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