Have you seen one of the best blogs for marketing to women?
I’m excited to share with you that I have recently become a contributing columnist to eBrandMarketing—the No. 1 blog on marketing to women—published by Glam Media, which reaches 77 million unique visitors. You’ll hear from the foremost authorities on women, like Fara Warner, author of Power of the Purse. My column, called (you guessed it!) Real You, spotlights what women are looking for in a brand experience. I share my thoughts about how companies can [...]
Real You: Learning the lessons of blogging
Sure, as a writer, blogging comes fairly easy for me. I like sitting in front of the computer, with a white space to fill with words. The problem is, if nobody else reads the words, it's sort of like writing in a diary. Helpful personally, but not likely to help grow my business. So that's what I've been focusing on the last few days. Learning how to link, maximize, post, syndicate the content, and most [...]
Spouse and Business Partner: Making it Work
This is a topic that is near and dear to my heart. At Real Living, my husband is the CEO, and I’m the president. Being a husband-and-wife team has its ups and downs, but for the most part, it’s a great opportunity. You’re sharing your business success with the same person you plan to spend the rest of your life with. But the road can be bumpy if you don’t take the time to define [...]
If you make your female customers happy, your male customers will be happy, too. We are the demanding ones.
MAKE IT HAPPEN: Schedule a regular time (monthly or quarterly) when you and the members of your team can discuss how to touch base with your customers. During this time, talk about what’s working and what’s not. Consider what you might do differently—or better. Remember, your goal should be to stay one step ahead of her. Now, get moving! You have no time to waste. TIP IN ACTION: Women are world-class consumers, making or influencing [...]
The Almighty Power of Networking
Networking is not just important, it’s absolutely necessary. In whatever stage of the game you are—whether you own a company or you’re working for someone else—networking with other individuals is essential because you never know who can help you move up or help you move on. Here are my suggestions: Get over being intimidated. Leaving your comfort zone is never easy, but you can practice at home by role-playing what you’ll say when you meet [...]
Women in business have clout-lots of it. And we’re gaining more every day.
MAKE IT HAPPEN: What about you? Do you dream about a career that affords you more clout? Do you think about how your life might be different as an entrepreneur? If so, trust your gut instinct and decide that now is the time to make a change. Next, take care of yourself. Remember, if you’re not happy, and if you can’t be there for yourself, you can’t be there for anyone else. In addition to [...]
MEET KAIRA ROUDA
Kaira is a USA Today, Amazon Charts and International Bestselling Author. For the most updated events and news, follow Kaira on social media.
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