Summer (Business) Reading Recommendations
Summertime is here! And that means choosing a few great books (or magazines) to take along on vacations…to help your business. Here are a few recommendations: Marketing to Women: How to Understand, Reach and Increase Your Share of the World’s Largest Market Segment by Marti Barletta How to Run Your Business Like a Girl: Successful Strategies from Entrepreneurial Women Who Made it Happen by Cogswell Baskin Crucial Conversations: Tools for Talking When Stakes are High by Kerry Patterson, Joseph Grenny, Ron McMillan and Al Switzler. One woman entrepreneur swears the book saved her partnership. The Naked Truth: A Working Women’s Manifesto on Business and What Really Matters by Margaret A. Hefernan If reading magazines is more your style, try: PINK Magazine Inc. Ad Age Fast Company Enterprising Women And of course my summer favorite, Gift from the Sea, by Anne Morrow Lindbergh. It always gives [...]