Make radio interviews work for you.
I love radio interviews! They're a blast—but only if you're prepped and ready. Here are a few things I learned while on Real You Incorporated's radio tour. • Do your homework, and get to know the station and its personalities. Learn their style, tone and audience. Are they jokesters, serious, down-to-earth? Listen to a few broadcasts. Most have a listen online feature. • Know what you'll be asked ahead of time. If you're not provided with questions, send a few to the producer. Also include your background info—bio, product, Web address—to help educate the DJs and let them tell the audience about how great your product/service is. • Ask for a copy of the interview before the broadcast begins. Some stations won't record it unless you ask. Use the interview on your site for promotion or a demo reel down the road if you're trying [...]