Real You: Is your marketing to blame? Probably not!
Hmmmm. You bought an ad. Attended a networking function. Redesigned your website. Created a new name for your business. And, you finally put together your vision board. But, still, nothing. No new business. So what's wrong? Maybe it isn't your marketing message - maybe it's that your product/service offering isn't quite right. If you've forgotten the critical step of clearly identifying your target audience - those people most likely to buy/enjoy your business' offering - then your marketing message won't resonate. Take the time - today - to be sure you know who your best customer is, clearly. If yours is a new business, imagine who it is. Create a vision board - for your customer. Where does this customer live, work, shop, eat, laugh, play, visit - online and off, vacation? Drill down, as much as possible. Does your customer have pets? Kids? During [...]