A new study by Pear Analytics said 40.5% of tweets are “pointless babble”. Hrumph. Yes, some of it is: “I just had the greatest new ice cream flavor.” But some of this said babble is for a point. When businesses and entrepreneurs share information important to them and their industry, insights into how they’ve achieved what they have and the like, it’s far from pointless. It’s illuminating.
As Twitter has grown from small personal networks (how most people start on Twitter) to a blend of personal and professional networks of people—followers—the great potential here is to connect. These tweets humanize each of us. They connect us with like-minded people, folks who are interested in similar topics, and these simple tweets actually can lead to life-long friendships, new clients and referrals. Some of the most-followed people on Twitter provide both “useful” book-type knowledge on a regular basis AND personal insights that humanize them and build connection. And I’m talking about regular folks here; not just celebs.
So whatever it is that you’re tweeting, keep on keepin’ on! I’ve said this before, but I can’t drive home enough the many friends I’ve made, followers who have found my book through Twitter, and interviews I’ve been asked to participate in—all because of my “pointless babble”. Many someones out there think it’s a little more useful than that.
Follow me: @kairarouda.