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21 08, 2009

Real You: The Fun of Constant Learning

By Kaira Rouda|2023-02-07T00:21:09+00:00August 21, 2009|blogs, facebook marketing, social media, twitter|Comments Off on Real You: The Fun of Constant Learning

Recently, I hosted a a webinar for the Women’s Council of Realtors. The focus was on how to get your business up and going as a new sales associate in the real estate business. The thing is, the advice for new real estate entrepreneurs is the same for new entrepreneurs in any business. Today, you are your strongest competitive advantage. It all starts with you. Your personal brand, clearly articulated, is your killer app. Your shining story. Uniquely yours and there for you to use to connect with your perfect customer. We spent a lot of the webinar discussing personal branding and target marketing. As you know, the ability to target, truly reach the right customer at the right time, has never been better. But it’s also really confusing to folks unfamiliar with the social media tools and platforms. I know, I’m learning every day, [...]

20 08, 2009

Real You: The Power of Twitter Babble

By Kaira Rouda|2023-02-07T00:21:22+00:00August 20, 2009|social media, social networking, twitter, twitter marketing, Uncategorized|Comments Off on Real You: The Power of Twitter Babble

A new study by Pear Analytics said 40.5% of tweets are “pointless babble”. Hrumph. Yes, some of it is: “I just had the greatest new ice cream flavor.” But some of this said babble is for a point. When businesses and entrepreneurs share information important to them and their industry, insights into how they’ve achieved what they have and the like, it’s far from pointless. It’s illuminating. As Twitter has grown from small personal networks (how most people start on Twitter) to a blend of personal and professional networks of people—followers—the great potential here is to connect. These tweets humanize each of us. They connect us with like-minded people, folks who are interested in similar topics, and these simple tweets actually can lead to life-long friendships, new clients and referrals. Some of the most-followed people on Twitter provide both “useful” book-type knowledge on a regular [...]

17 06, 2009

Businesses Use Twitter to Engage Customers Online

By Kaira Rouda|2023-02-07T00:28:46+00:00June 17, 2009|ads, advertising, social media, twitter, twitter marketing, Uncategorized|Comments Off on Businesses Use Twitter to Engage Customers Online

If you haven't jumped on the social media bandwagon, hop on! More and more companies are coming up with creative ways to engage their customers online. According to Marketing VOX, a recent study indicates that more than eight in 10 Twitter users, most of which represent small businesses, expect their company's use of Twitter to increase in the next six months. And if you know me, you know how much I love Twitter and believe in its power. Nestle is taking an interesting approach to get moms talking about their product. The company is running a Juicy Juice ad that asks questions like: “How do you help your child shine a little more every day?" and "How do you stimulate your child's mind?" If you go to CafeMom and BabyCenter, you can tweet your answer, and it will be live on the ad, wherever it’s [...]

8 04, 2009

It’s never too late to tell you about trends, is it?

By Kaira Rouda|2023-02-07T01:51:48+00:00April 8, 2009|blogs, social networking, swanepoel, trends, tribes, twitter, write|Comments Off on It’s never too late to tell you about trends, is it?

Ok, here's a funny story. My friend Stefan Swanepoel is THE real estate trends guy. He publishes a well-researched, well-read Trends Report each year and the industry folks who are smart, read it. I realize it's April, and first quarter is over, BUT I am finally reading the report! In my defense, for some unknown reason, it took two months to arrive from California to my mailbox in Ohio. (Yes, even reports don't want to visit Ohio if they're from Laguna Nigel.) But enough excuses. I learned a lot, and here are the trends that resonated with me: 1. Real estate is in the "transformation years", and those years will continue until 2012 (yikes!) 2. Social media is a real estate agent and company's friend! (yay!) I'm not going to dwell on the negatives surrounding point 1 above, as I'm sure if you live in [...]

1 04, 2009

Of fortune cookies and creative business for times like these

By Kaira Rouda|2023-02-07T01:52:28+00:00April 1, 2009|fortune kookie, interns, twitter|Comments Off on Of fortune cookies and creative business for times like these

Here is what’s great about Twitter. Yesterday I tweeted about my fortune cookie message: Look for the dream that keeps coming back. It is your destiny. About three hours later, FortuneKookie Crew from Chicago followed me on Twitter. Their goal: “We like to follow people who tweet fortune messages!” Works for me! Where else but Twitter? On a more serious business note, I was followed by the founders of www.UrbanInterns.com. Lauren Porat and her partner, Cari Sommer, created a company—beta testing in NYC right now—to connect small business owners with college educated assistants, on a paid or unpaid basis. I love hiring interns at our company. We always learn from them, and hopefully the feeling is mutual. And sometimes, when it’s possible and the fit is right, these intern positions turn into full time employment. And everybody’s a winner. In today’s tough economic environment, which [...]