You are your brand ambassador, its personification and its biggest recruiting draw.
If you’re working through the Real You Incorporated chart, you chose three words that describe your brand essence. Those three words can then be used to write your positioning statement, which is the fourth layer of the circle. What words summarize the product or service you are bringing to the world? Write them down. This is your chance to relay emotion through words. Go for it! Bernice Ross is CEO and founder of RealEstateCoach.com, a [...]
Women need to stop competing…
And start helping each other. It’s a topic I’m very passionate about, and I discuss it in my recent interview with Carrie Runnals, author of Words-To-Mouth blog and co-host of TheDivaCast. We also talked about women as natural networkers and the gifts we bring to the business world. Click here to listen to the podcast.
Your office is where your brand lives.
When determining the creative attributes of your real brand, think color and shape. What speaks to you and your company? Move on to sounds, feel, taste and smell. Imagine these elements and how they bring your brand to life. To accomplish this task, gather magazines and fabrics, and then clip the ones that you find most appealing. And dream. Tracey Ballas, CEO and president of School-Age NOTES in New Albany, Ohio, started her career as [...]
Book tour, Chicago style
Yesterday, I was in Chicagoland on what turned out to be the first fabulous spring day in the city. I enjoyed breakfast at a cozy restaurant with Tripti Kasal, one of the amazing entrepreneurs featured in my book. Interestingly, Harpo Studios was just a block away. Tempted as I was to go stand outside the gate and hold my book aloft, I decided that could be construed as tacky and continue to await their invitation [...]
The new Miss USA is an entrepreneur!
Don't you love that! Miss USA, Crystle Stewart, not only is beautiful, she's also a smart business woman who's business helps empower women and girls. Times they are a changing! Also exciting, for those of us from Ohio, was that our own Monica Day, Miss Ohio USA, won Miss Congeniality. Ohio has the friendliest folks, don't you know?
Keep a positive mental attitude, and never let them see you down
Remember that success and power are really nothing more than directed energy. As soon as you give mental recognition to self-doubt, that’s when the cookie crumbles. Stay positive! Make a list of the characteristics that people admire the most about you. If this seems awkward initially, ask a real friend or family member to help. After reviewing the list, are you happy with what you see? Do you need to tweak your attitude—just a bit? [...]
MEET KAIRA ROUDA
Kaira is a USA Today, Amazon Charts and International Bestselling Author. For the most updated events and news, follow Kaira on social media.
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