To create a real brand, people inside and outside your company need to believe in you
Not just your product or service. At the end of the day, it’s all about you. That means your personal brand and your business brand are one in the same. I encourage you to begin by choosing one word that defines you. Here’s a hint to get you started: Think about what you do well. Let’s use Oprah Winfrey as example. Everybody knows Oprah’s brand. Much of her success is due to the fact that [...]
Boston is great
Recently, my book promoting activities found me in Boston and reminded me of what a great place it is. We wandered the stacks at the country's first library - amazing - and popped into the the city's largest Barnes and Noble inside Copley Place in the historic Back Bay. It's still an amazing feeling to see Real You Incorporated on the shelves. As always, feel free to pop by and pick one up if you're [...]
Savvy Marketers Share Their Secrets
I just joined a great group of columnists-turned-bloggers that discuss strategies for reaching your target market. The blog-pub, published by Glam Media, is called eBrandMarketing, and it launched late last year. The articles focus on a variety of marketing topics, and I will be adding to the marketing-to-women voice. Check out my first post: You gotta love eHarmony – even if you’re not in the market for love.
If you want to go for it, you can. And you will.
It all starts with you—and your dreams. That’s what got you thinking about owning your own business in the first place. You want to do it right. You want to make a difference. You want to call the shots. And you’re not alone. Women are starting businesses at twice the rate of men (maybe more), leaving corporate jobs because of inflexibility, frustration with the good old boys’ club and the glass ceiling, lack of creativity [...]
New York City in a Day
Last Wednesday I flew to New York City for Happy Hour. That is, "Happy Hour" on Fox Business News with Rebecca Gomez. It was a whirlwind trip—there and back in a day. Located in a crowded bar—with standing-room only—Rebecca interviewed me about the book. There was plenty of commotion. But it was relaxed, natural and exciting! She asked me what it means to be true to yourself. And like I’ve said so many times before, [...]
Books and Blizzards
Water main break. Sink hole. Blizzard. Yes, I’ve encountered all of those in the last 12 hours. All in the name of book promotion. Despite the conditions, I had a great time in Cleveland. Andrea Vecchio and Eileen McShea from “Good Company” on WKYC were fantastic! We discussed mompreneurs, like Meredith Liepelt (featured in the book), are proof that women with successful inventions are everywhere. All it takes is knowing yourself and your passions, and [...]
MEET KAIRA ROUDA
Kaira is a USA Today, Amazon Charts and International Bestselling Author. For the most updated events and news, follow Kaira on social media.
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