What is your secret sauce? Is it time to add a new ingredient?
OK, I'll admit it. I can still sing the lyrics to the McDonald's Big Mac commercial: two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun. Ta da! Did I get that stuck in your head, too? For McDonald's - and the rest of the kings of fast service restaurants - the key to success is consistent, quality delivery. You get what you ordered, what you are familiar with, whether you order a Big Mac in Big Sky, Montana, or in the Big Apple. That's why, on any given day in the US, one-fifth of the population eats fast food. If your business is following a consistency model like McDonald's, now's the time for extreme quality control. No slips, no skimps and you'll keep your customers coming back for more. But what if your business is based on unique products [...]