real | Kaira Rouda

8 07, 2008

On being real, even if you’re famous like Heather Locklear, who I spent the weekend with (sort of)

By Kaira Rouda|2023-02-07T13:30:00+00:00July 8, 2008|aha, fame, heather locklear, miraval, real|Comments Off on On being real, even if you’re famous like Heather Locklear, who I spent the weekend with (sort of)

Last weekend, I had a fabulous experience.An “aha moment”, as they call it at the incredible Miraval Resort and Spa where we were staying in Tucson, Arizona. (More about the resort in another post.) An “aha moment” is when you have sudden clarity of a thought, an idea, a spark of a dream. Typically, in this blog, I’d relate an “aha moment” to you and your dreams of re-thinking your personal brand, or the clarity to finally go for it and start your business. And that fits. But in this case, my “aha moment” was about celebrity in today’s culture. Authenticity – being real – is an over-hyped term. But at its core, sincerity is still a quality you can feel in others and you know it in yourself. That brings me back to Heather Locklear. It got me thinking about how hard it must [...]

2 02, 2008

The spark, the work and yes, the reward

By Kaira Rouda|2023-02-07T13:35:17+00:00February 2, 2008|authentic, entrepreneurs, inspiration, real, Real You Incorporated, spark|Comments Off on The spark, the work and yes, the reward

Successful entrepreneurs. They're inspiring. Real You Incorporated: 8 Essentials for Women Entrepreneurs is about to launch, and one of the most exciting parts of the book is my ability to introduce you to just some of the amazing entrepreneurs I've been priveledged to meet, interview, laugh with, and share with over the course of my last two decades in business. Earlier in my career, while working for different advertising agencies, I could spot the entrepreneurial clients the moment the meeting began. It's a special spark, a flame of creativity. A passion. As a marketing executive for several large service companies, I had the privelege of packaging that spark into break-through brands. And at the helm of my own writing business, each time I interview an entrepreneur I smile. It's fun and inspiring. That's why I've featured 24 real stories in the book, with more being [...]

27 01, 2008

Are you worried? Turn off the news…

By Kaira Rouda|2023-02-07T13:35:26+00:00January 27, 2008|gut instinct, heart, mind, real, real estate, true|Comments Off on Are you worried? Turn off the news…

Here's the thing: when you have 24-hour news slots to fill, you have to fill them. And what has proven to draw viewers, more than anything else, is negative, sensationalized news. We all know that - and yet - we all play into it by watching. Ick. So, yes, the economy is not what we hope. But how many different news segments do we need to hear/watch filled with doom and gloom to get the picture? Housing - whether your area had a bubble or not - has faced record trouble, but in many parts of the country, things are starting to stabilize. At my company, Real Living, we are based in the heart of the heartland - Ohio. And here, like other areas of the country without the extreme highs, buyers are coming back into the market. You don't really hear about that though. [...]

16 05, 2007

It’s true, you know

By Kaira Rouda|2023-02-07T13:42:33+00:00May 16, 2007|Gloria Steinem, real, rule, women|Comments Off on It’s true, you know

Gloria Steinem's recent sold-out visit to Comfortable Columbus (Ohio) is just one of the many signs that the collective power of women is becoming more apparent and verbalized. We're beginning to see the new wave of feminism - and it's not feminism as an "F" word. Nope, those pioneers - led by Steinem in the second wave just as Susan B. Anthony and the suffragettes led the first wave - had to be more combative. They were fighting for basic freedoms and rights for women. Today, we all have the power to assume the place in the world of our own making. And if we all stick together, it will be powerful. And balanced. And, well, fun and real. Women entrepreneurs are starting businesses of all kinds at an amazing rate. Women make or direct 91 percent of all home buying decisions, 79 percent of [...]