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25 04, 2011

Real You: That’s what friends are for!

By |2023-02-07T00:10:03+00:00April 25, 2011|Uncategorized, women|Comments Off on Real You: That’s what friends are for!

So, here I am, on the campaign trail so to speak. Promoting an about to be released debut novel feels like a long solo trek sometimes but just when I begin to think all is lost and lonely, something fabulous comes along! In this particular case, in the form of a profile on the blog of the amazing Beth Hoffman, author of the equally amazing novel Saving CeeCee Honeycutt. To be a guest on a New York Times Bestselling novelists blog is - well - a dream come true. I'm still pinching myself! Here's the link. And yes, Beth is as nice and real as she seems. Amazing.

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14 03, 2011

If not now, when?

By |2023-02-07T00:15:05+00:00March 14, 2011|passions, women|Comments Off on If not now, when?

That's what I decided when I embarked on this new fiction writing career. If not now, when? Sure, I could continue to dream about becoming a published novelist. That was one of my favorite escapes, actually, wandering through a wonderful bookstore and admiring all of the titles on the New Fiction shelf. I kept thinking, well, sure, someday that could be me. But I'll tell you what. That someday would never have come about unless I decided to go for it. As in everything in life - making your dreams come true ultimately is up to you. How about you? What are you putting off? If you're waiting for the perfect moment to pursue your passions, you'll be waiting forever. There really is no time like the present. It starts with believing in yourself and your dreams. If your dream is to become an entrepreneur, get started today. [...]

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17 07, 2009

Real You: Take the Leap

By |2023-02-07T00:26:19+00:00July 17, 2009|business, entrepreneurs, passions, women, women in business|Comments Off on Real You: Take the Leap

"If you're never scared or embarrassed or hurt, it means you never take any chances."-Julia Sorel (Rosalyn Drexler), See How She Runs, 1978 You know the feeling. For me, it's sweaty palms. For you it may be a racing heart, or butterflies in the stomach—all those tell-tale signs that you're uncomfortable. Your body is triggering the flight sensors, and you're going to go along with it. But then you take a deep breath, maybe have a little cry or call a friend, and realize this leap out of your comfort zone is what will propel you forward, get you to the next big thing. You realize that without the uneasy feeling of the unknown, it's easy to be stuck in the familiar and known. To grow a business, and for that matter, to grow a life, you need to keep pushing. To keep growing and [...]

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6 07, 2009

How Women-Owned Businesses are Surviving the Recession

By |2023-02-07T00:26:54+00:00July 6, 2009|business, entrepreneurs, Real You Incorporated, women, women in business|Comments Off on How Women-Owned Businesses are Surviving the Recession

Women are starting businesses at rapid rates and thriving, despite the economic downturn. According to a recent study conducted by Florida International University’s Center for Leadership and The Commonwealth Institute of South Florida, women-owned businesses are doing better in the recession than most. Key Factors: Women traditionally take on less debt and thus have more flexibility during tough times. Women also try to strategize and reach out instead of jumping to cost-cutting measures. This is exactly the route Rachel Sapoznik, CEO of Sapoznik Insurance, took to grow her business without eliminating staff. See the full story on how Sapoznik’s and other women business owners’ determination and networking led to success in hard times. Looking for recession proofing tips? Sign up for my tip of the week or follow me on Twitter!

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2 07, 2009

Celebrate Life and Loved Ones

By |2023-02-07T00:27:05+00:00July 2, 2009|ads, advertising, authenticity, balance, careers, heroes, identity, passions, Real You Incorporated, women|Comments Off on Celebrate Life and Loved Ones

You've heard it a million times: Don't take things for granted. Yet, it's difficult for us to grasp the concept in our everyday lives that seem to move at the speed of light. We're so busy. We have just one more thing to do and then we can have dinner with our kids or grab a drink with a friend we haven't had time to see. With the recent loss of several American icons, it makes me once again take a step back and admire all the wonderful people I have in my life. My family, my friends and my co-workers. Don't take those around you for granted. Re-connect. Reach out to those you haven't seen or talked to in awhile. Maybe it's just a quick catch-up on the phone, or maybe it's a long weekend with family. No matter what, thank them for being [...]

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25 06, 2009

Here’s the Story of a Lovely Lady…

By |2023-02-07T00:28:10+00:00June 25, 2009|business, entrepreneurs, Real You Incorporated, speaker, women, women in business|Comments Off on Here’s the Story of a Lovely Lady…

…who was bringing up three very lovely girls. For many years Carol Brady was a classic American female icon and many women could and still can relate to her. But while many of us cannot afford to hire our very own housekeeper named Alice, you can now visit Alice.com! For all you multi-tasking moms and busy entrepreneurs out there, there is a new site to help you save time and money. Eliminating the middleman, Alice.com allows you to shop directly from the manufacturer to help cut down costs. Other money and time saving features include free shipping (and fuel savings because you don’t have to drive to the store), price comparison charts and coupon clipping with discounts taken off automatically at the checkout. Alice.com also keeps track of what products you buy and sends you reminders when its time to restock. You are also able [...]

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23 06, 2009

Personal Recommendations Beat Out Online Sources

By |2023-02-07T00:28:20+00:00June 23, 2009|authors, branding, entrepreneurs, Real You Incorporated, speaker, women, women in business|Comments Off on Personal Recommendations Beat Out Online Sources

As I was reading my daily marketing news, I ran across a study that found most online purchasers bought because of a personal recommendation from a friend/relative (34%), followed by spouse/partner (25%), then a blogger (5%) and a chat room (5%). Truly, this is no surprise to me. Personal, one-on-one connections are gems. These are the people you trust and depend on. If Oprah tweeted, “Acai is amazing”, but my friend Jane said, “I tried it and it’s not worth the price,” I’d go with Jane. Sorry, Oprah. If you’re out there trying to make a splash in cyberspace, get the movers and shakers talking online and off. And talk to women! Women, your most valuable consumers, are twice as likely as men to recommend a product/service to a friend. Start with a core group of “sneezers”, as Seth Godin calls them. These are influential [...]

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7 04, 2009

Building a Professional Network

By |2023-02-07T01:51:59+00:00April 7, 2009|business, entrepreneurs, leadership, mentors, networking, social media, success, women|Comments Off on Building a Professional Network

We always hear that building professional networks is vital to success, but it should also be noted that your network should reach beyond family and friends. Family and friends are great, and most of us would be lost without them. They create a great support system in a wide variety of situations—including helping you fulfill your dreams. However, if you’re talking business, you really need to expand your network. Most women rely on family members as their primary network, but these individuals don’t always have access to meaningful business information—like new leads, business experts or financial advice. Your contacts should be people who will help you develop your competitive advantage. You need diversity of opinions and backgrounds, so as you build your network, try to include individuals with varying backgrounds and expertise. Ideally, it should be people who don’t work for you. That way you [...]

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4 03, 2009

The time is now, start your own business today!

By |2023-02-07T01:53:11+00:00March 4, 2009|dreams, entrepreneurs, passions, personal brand, starting a business, women|Comments Off on The time is now, start your own business today!

It’s never too late to start your own business! Whether you are 28 or 72, if you are passionate about business, you will succeed. As the baby boomer generation grows older, it is more common to see that those approaching retiring age are not emotionally ready to do so. Every 60 seconds, a woman starts a business, and a large percentage of those women are over the age of 50. Many of these women have a productive career behind them, years of knowledge packed away and still dream of running their own business. And there are not limitations on making your dreams come true. I tell people all the time that it’s never too early or too late to create their personal brand. Everything you’ve done up to this point has prepared you for entrepreneurship, and you are uniquely qualified to make your dreams and [...]

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