Want visibility? Be an expert.
You're already an expert! You just need a definition. Here's the dictionary definition of expert:• adept: having or showing knowledge and skill and aptitude; "adept in handicrafts"; "an adept juggler"; "an expert job"; "a good mechanic";• a person with special knowledge or ability who performs skillfully Now what's your own personal expertise? Here's the situation. To build your personal brand and your business brand, you need to be differentiated. Unique and authentic. If you aren't creating a new widget or service, then you're creating a new twist, a better twist hopefully, on a new widget or service. Otherwise, you're not going to be able to sustain your business in the long run in this economy. Expertise in what you do, and what you make, is crucial today. But even if you are THE best, the greatest widget maker out there, it won't matter unless you [...]