Real Living has been marketing to women for 7 years now! In fact, Real Living was the first women-focused brand in real estate. Why market to women?
• Women make or influence 91% of all home buying decisions.
• Women guide 94% of all home-furnishing purchases.
• Two-thirds of real estate agents are women.
• 78% of engaged women say that while they already have furniture, they’ll replace most or all of it when they marry.
This being said, I presented at the national Marketing to Women (M2W) conference in May about the tremendous purchasing power women hold in this country, but more specifically in real estate. It was a great learning experience! The M2W conference attracts brands from across the country that understand the influence women have as consumers.
M2W asked Real Living to put together a video highlighting more great statistics on the purchasing power of women. It’s now featured on the M2W site. Click here to view the video!