Real Living | Kaira Rouda

20 04, 2009

Learn how Successful Women put Personality into Business

By Kaira Rouda|2023-02-07T01:50:25+00:00April 20, 2009|branding, business, eBook, Kaira Rouda, personal brand, Personality Not Included, Real Living, Rohit Bhatgava, Women on Personality|Comments Off on Learn how Successful Women put Personality into Business

Does your business reflect your personality? My business, Real Living, does—it’s spunky, like me! And it is part of a new eBook that was recently released, called The Personality Project: “Women of Personality”. This free eBook, by Rohit Bhatgava, author of Personality Not Included, features 20 women who have successfully melted their personalities into their businesses. Find out how they did it by downloading it from the Personality Project Web site. Bhatgava is currently accepting submissions from women to be part of the second edition, scheduled to launch in early June. To submit yourself or someone you know, send an email to pnibook@gmail.com or post a short introduction to yourself on the wall of the Women of Personality Facebook Group.

17 12, 2008

Incorporating Your Vision into Your Marketing

By Kaira Rouda|2023-02-07T02:12:00+00:00December 17, 2008|brand boards, marketing, Real Living, Vision statement|Comments Off on Incorporating Your Vision into Your Marketing

When creating your company’s brand, you’ll need a vision statement. Some people get this confused with a marketing position statement. To explain, your marketing is external; your vision is an internal message. Your vision statement works as your game plan. It lets your employees know where you are headed. In the vision statement, highlight what direction you plan take the company in—its future. When everybody is on the same page, it’s much easier to move the company forward. For instance, at Real Living we started with what I call essence words. We chose three, and I recommend you do the same. We’re all about family, innovation and results. So, we incorporated those three words into our vision statement: To become the nation’s leading entrepreneurial, agent-centric, consumer-focused network of real estate professionals built on family, innovation and results. From our initial planning meetings to today, our [...]

24 11, 2008

Hard Work Does Pay Off

By Kaira Rouda|2023-02-07T02:12:59+00:00November 24, 2008|dreams, entrepreneur, Real Living, Stevie Awards for Women in Business|Comments Off on Hard Work Does Pay Off

I have some great news to share. I was recently awarded the 2008 Stevie Award for Women in Business in the category for Best Entrepreneur. Thanks to my amazing team at Real Living and all of our phenomenal agents and franchisees who continue to grow our brand throughout the country. Without your dedication and passion, this would not have been possible. Remember that you can make your dreams a reality. With vision, steadfast determination and a great support system, you can achieve anything!

10 09, 2008

The real world is online

By Kaira Rouda|2023-02-07T02:17:21+00:00September 10, 2008|entrepreneurs, forum, online consumers, quizzes, Real Living, women|Comments Off on The real world is online

Your goal should be to grow closer to your female customer, to know what she likes and what product or service you can offer her to make her life easier. Now take that a step further and determine how you can delight her online. So, imagine a day in her life. From start to finish, what does she do, and what does she need to accomplish her daily tasks? Find out where she’s going online—and be there. What does she read online? Where does she spend her time? But perhaps most important, subscribe to blogs and e-newsletters within your industry, and keep current with what’s out there. Things are moving fast, and you and your business need to be a part of it in order to meet her needs. At Real Living, we developed a series of quizzes for customers to discover their decorating style, [...]

5 09, 2008

The Power of the Purse in Real Estate

By Kaira Rouda|2023-02-07T02:17:28+00:00September 5, 2008|marketing, marketing to women conference, Real Living, Rouda, women|Comments Off on The Power of the Purse in Real Estate

Real Living has been marketing to women for 7 years now! In fact, Real Living was the first women-focused brand in real estate. Why market to women? • Women make or influence 91% of all home buying decisions.• Women guide 94% of all home-furnishing purchases.• Two-thirds of real estate agents are women.• 78% of engaged women say that while they already have furniture, they’ll replace most or all of it when they marry. This being said, I presented at the national Marketing to Women (M2W) conference in May about the tremendous purchasing power women hold in this country, but more specifically in real estate. It was a great learning experience! The M2W conference attracts brands from across the country that understand the influence women have as consumers. M2W asked Real Living to put together a video highlighting more great statistics on the purchasing power of [...]

21 08, 2008

Spouse and Business Partner: Making it Work

By Kaira Rouda|2023-02-07T02:18:21+00:00August 21, 2008|husband-and-wife, Life Lessons, Real Living, Real You, spouse|Comments Off on Spouse and Business Partner: Making it Work

This is a topic that is near and dear to my heart. At Real Living, my husband is the CEO, and I’m the president. Being a husband-and-wife team has its ups and downs, but for the most part, it’s a great opportunity. You’re sharing your business success with the same person you plan to spend the rest of your life with. But the road can be bumpy if you don’t take the time to define your individual roles. Determine from the get-go who has the final say on decisions and who’s responsible for various functions in the company. That’s a must. Then there’s the issue of financial and emotional risk. When you’re both involved, that obviously increases. But there’s an awesome tradeoff that you simply can’t ignore: When everything is running smoothly, it’s doubly rewarding—and you’ll be able to enjoy that together. Do you have [...]

19 08, 2008

If you make your female customers happy, your male customers will be happy, too. We are the demanding ones.

By Kaira Rouda|2023-02-07T02:18:29+00:00August 19, 2008|female consumer, real estate, Real Living, Real You Incorporated, Rouda, speaker|Comments Off on If you make your female customers happy, your male customers will be happy, too. We are the demanding ones.

MAKE IT HAPPEN: Schedule a regular time (monthly or quarterly) when you and the members of your team can discuss how to touch base with your customers. During this time, talk about what’s working and what’s not. Consider what you might do differently—or better. Remember, your goal should be to stay one step ahead of her. Now, get moving! You have no time to waste. TIP IN ACTION: Women are world-class consumers, making or influencing 85 percent of all purchases and 91 percent of home purchases. Given these statistics, don’t women deserve a little attention? In the 1970s, women were purchasing with his money. Today she is purchasing with her money. Knowing that, it’s no surprise that women are dramatically changing how products and services are designed and marketed. Call it what it is: the unstoppable trend of women’s buying power. At Real Living, we [...]

12 06, 2008

Jump-start your personal brand today

By Kaira Rouda|2023-02-07T13:30:46+00:00June 12, 2008|branding, flickr, personal branding, Real Living, Real You Incorporated|Comments Off on Jump-start your personal brand today

Whether you like gardening, ballroom dancing, pushing the envelope or flying under the radar, your innermost traits should be exhibited in your own personal brand. This being said, I challenge those of you who haven’t used a glue stick in awhile to create a brand board that displays your personality and passions. What’s a brand board? It’s a poster board that you transform into a montage of pictures and images that accurately represent your personality. Are you calm and green; fresh and blue; or vibrant and red? My board is predominantly red and full of things that make me happy, like daisies (hence the cover of my book). I also took parts of my personal brand to my business brand. At Real Living, we’re red, round and real. You can read more about that on page 84 of Real You Incorporated. Grab some magazines and [...]