Incorporating Your Vision into Your Marketing
When creating your company’s brand, you’ll need a vision statement. Some people get this confused with a marketing position statement. To explain, your marketing is external; your vision is an internal message. Your vision statement works as your game plan. It lets your employees know where you are headed. In the vision statement, highlight what direction you plan take the company in—its future. When everybody is on the same page, it’s much easier to move the company forward. For instance, at Real Living we started with what I call essence words. We chose three, and I recommend you do the same. We’re all about family, innovation and results. So, we incorporated those three words into our vision statement: To become the nation’s leading entrepreneurial, agent-centric, consumer-focused network of real estate professionals built on family, innovation and results. From our initial planning meetings to today, our [...]