Vision statement | Kaira Rouda

Incorporating Your Vision into Your Marketing

By Kaira Rouda|2023-02-07T02:12:00+00:00December 17, 2008|brand boards, marketing, Real Living, Vision statement|Comments Off on Incorporating Your Vision into Your Marketing

When creating your company’s brand, you’ll need a vision statement. Some people get this confused with a marketing position statement. To explain, your marketing is external; your vision is an internal message. Your vision statement works as your game plan. It lets your employees know where you are headed. In the vision statement, highlight what direction you plan take the company in—its future. When everybody is on the same page, it’s much easier to move the company forward. For instance, at Real Living we started with what I call essence words. We chose three, and I recommend you do the same. We’re all about family, innovation and results. So, we incorporated those three words into our vision statement: To become the nation’s leading entrepreneurial, agent-centric, consumer-focused network of real estate professionals built on family, innovation and results. From our initial planning meetings to today, our [...]

Rally your troops around a clear vision statement

By Kaira Rouda|2023-02-07T02:13:52+00:00October 28, 2008|business, Sandy Clary, Vision statement|Comments Off

It all begins with a vision statement, and if you’re a business owner—or you plan to start your own business—you need a vision statement. Fortunately, a strong vision statement typically consists of only one sentence. Begin with three vision words or adjectives that you readily and easily associate with your vision for the business. Define them, write them down and then keep them handy. They are the building blocks for your company’s vision statement. Sandy Clary, founder of Columbus, Ohio-based Clary Communications, masterfully developed a vision for her company when she started her public relations business back in 1983. By putting the vision in writing, both she and her employees were able to stay focused and on task. Perhaps most important, Sandy made sure that creating the vision statement was a team process. That only makes sense, according to Sandy, since team member involvement in [...]