entrepreneurs | Kaira Rouda

11 04, 2008

Keep a positive mental attitude, and never let them see you down

By Kaira Rouda|2023-02-07T13:34:27+00:00April 11, 2008|attitude, Connie Spruill, energy, entrepreneurs, positive|Comments Off on Keep a positive mental attitude, and never let them see you down

Remember that success and power are really nothing more than directed energy. As soon as you give mental recognition to self-doubt, that’s when the cookie crumbles. Stay positive! Make a list of the characteristics that people admire the most about you. If this seems awkward initially, ask a real friend or family member to help. After reviewing the list, are you happy with what you see? Do you need to tweak your attitude—just a bit? Connie Spruill, one of the entrepreneurs featured in Real You Incorporated, has a great attitude. With a defining word like “spark plug,” she’s never been one to let others get the upper hand. She’s all about maintaining a positive attitude, so much so that the name of her company is Attitude Marketers International, Inc. For Connie, it hasn’t always been easy, and she has had to overcome some pretty daunting [...]

If you want to go for it, you can. And you will.

By Kaira Rouda|2023-02-07T13:34:56+00:00March 27, 2008|business, entrepreneurs, glass ceiling, Mary Kay, success, women|Comments Off on If you want to go for it, you can. And you will.

It all starts with you—and your dreams. That’s what got you thinking about owning your own business in the first place. You want to do it right. You want to make a difference. You want to call the shots. And you’re not alone. Women are starting businesses at twice the rate of men (maybe more), leaving corporate jobs because of inflexibility, frustration with the good old boys’ club and the glass ceiling, lack of creativity in the workplace and pure boredom. Mary Kay is one of my favorite success stories. Frustrated with the way she had been treated in a male-dominated world, a retired Mary Kay Ash used her life savings of $5,000 to launch a cosmetics company in 1963. Initially, she had only nine independent beauty consultants and a 500-square-foot store in Dallas, but she was equipped with a plan—and a passion. During her [...]

The spark, the work and yes, the reward

By Kaira Rouda|2023-02-07T13:35:17+00:00February 2, 2008|authentic, entrepreneurs, inspiration, real, Real You Incorporated, spark|Comments Off on The spark, the work and yes, the reward

Successful entrepreneurs. They're inspiring. Real You Incorporated: 8 Essentials for Women Entrepreneurs is about to launch, and one of the most exciting parts of the book is my ability to introduce you to just some of the amazing entrepreneurs I've been priveledged to meet, interview, laugh with, and share with over the course of my last two decades in business. Earlier in my career, while working for different advertising agencies, I could spot the entrepreneurial clients the moment the meeting began. It's a special spark, a flame of creativity. A passion. As a marketing executive for several large service companies, I had the privelege of packaging that spark into break-through brands. And at the helm of my own writing business, each time I interview an entrepreneur I smile. It's fun and inspiring. That's why I've featured 24 real stories in the book, with more being [...]