Real You Incorporated | Kaira Rouda

29 04, 2008

You are your brand ambassador, its personification and its biggest recruiting draw.

By Kaira Rouda|2023-02-07T13:33:48+00:00April 29, 2008|Bernice Ross, branding, real estate coach, Real You Incorporated|Comments Off on You are your brand ambassador, its personification and its biggest recruiting draw.

If you’re working through the Real You Incorporated chart, you chose three words that describe your brand essence. Those three words can then be used to write your positioning statement, which is the fourth layer of the circle. What words summarize the product or service you are bringing to the world? Write them down. This is your chance to relay emotion through words. Go for it! Bernice Ross is CEO and founder of RealEstateCoach.com, a virtual company that provides real estate training, coaching and consulting for Realtors. She recently updated her tag line to reflect a new series of products and her new book, Real Estate Dough. The tag line is “RealEstateCoach.com—the Place You Go to Make Real Estate Dough.” What does that look like personified? It could be several things—a “For Sale Sign” with a headset on it for training—maybe even her book with [...]

2 02, 2008

The spark, the work and yes, the reward

By Kaira Rouda|2023-02-07T13:35:17+00:00February 2, 2008|authentic, entrepreneurs, inspiration, real, Real You Incorporated, spark|Comments Off on The spark, the work and yes, the reward

Successful entrepreneurs. They're inspiring. Real You Incorporated: 8 Essentials for Women Entrepreneurs is about to launch, and one of the most exciting parts of the book is my ability to introduce you to just some of the amazing entrepreneurs I've been priveledged to meet, interview, laugh with, and share with over the course of my last two decades in business. Earlier in my career, while working for different advertising agencies, I could spot the entrepreneurial clients the moment the meeting began. It's a special spark, a flame of creativity. A passion. As a marketing executive for several large service companies, I had the privelege of packaging that spark into break-through brands. And at the helm of my own writing business, each time I interview an entrepreneur I smile. It's fun and inspiring. That's why I've featured 24 real stories in the book, with more being [...]

27 12, 2007

It’s almost a new year! Put the Real You in your business in 2008!

By Kaira Rouda|2023-02-07T13:35:56+00:00December 27, 2007|book, inspiration, new year, new you, Real You Incorporated, realisms|Comments Off on It’s almost a new year! Put the Real You in your business in 2008!

There are many firsts in life: the first day of school, the first day on the job and the first of the year, as in January 1—or New Year’s Day. All of these firsts represent a chance to make a change in your life. Sort of a line in the sand kind of thing. Once, crossed, you can never go back. (Since I love beaches, I always try to work in the sand analogy, fyi.) Anyway, back to the opportunity of a New Year. Make 2008 exactly the way you imagined it for yourself and your business – or the one you’re about to begin even while toiling away for someone else. Because when it comes to running a business, turning over the calendar to a new year often means taking a closer look at what’s working and what’s not. Depending on your situation, it [...]

24 12, 2007

The waiting game . . .

By Kaira Rouda|2023-02-07T13:42:03+00:00December 24, 2007|book, Christmas, kids, Real You Incorporated, women|Comments Off on The waiting game . . .

In the last post I wrote about what it's like to write a book. It was an amazing process. For more, check that post. What stage am I in now? The big waiting stage. Since submitting my final galley proofs to Wiley, my publisher, I'm pretty much on hold until Real You Incorporated http://realyouincorporated.com/ is out in mid-February. My publisher is busy, though. They are doing all of the work of producing the book, and told me it should ship from the warehouse in New Jersey on January 25th. From there, booksellers who have ordered copies of the book should find it arriving in their stores. Online retailers - amazon.com, borders.com, bn.com, and booksamillion.com, could receive copies sooner. Hopefully, your favorite online and/or real world bookstore will have the book available February 15th. It's also being distributed to Canada, the UK and Singapore, which I [...]

21 12, 2007

It’s almost 2008

By Kaira Rouda|2023-02-07T13:42:15+00:00December 21, 2007|2008, inspiration, Real You Incorporated, realisms|Comments Off on It’s almost 2008

It's important to make time for yourself, because your future starts now. As you are eagerly awaiting the launch of Real You Incorporated available for pre-order online now and in stores February 15th, consider grabbing a favorite book from your past and just relax. One of my personal book treasures is Gift From the Sea by Anne Morrow Lindbergh. What's yours? Pick it up, relax your mind and get inspired. Inspiration is key to the best New Year ever. Visit my Web site for more Realisms.