Real You | Kaira Rouda

26 08, 2008

Have you seen one of the best blogs for marketing to women?

By Kaira Rouda|2023-02-07T02:18:01+00:00August 26, 2008|blogs, branding, Glam Media, marketing, Real You, Real You Incorporated, Rouda, women|Comments Off on Have you seen one of the best blogs for marketing to women?

I’m excited to share with you that I have recently become a contributing columnist to eBrandMarketing—the No. 1 blog on marketing to women—published by Glam Media, which reaches 77 million unique visitors. You’ll hear from the foremost authorities on women, like Fara Warner, author of Power of the Purse. My column, called (you guessed it!) Real You, spotlights what women are looking for in a brand experience. I share my thoughts about how companies can do a better job connecting with us through emotional branding, authenticity and understanding women’s purchasing power. Check out one of the most read blogs on eBrandMarketing: Real You: “Ladies” you can ride, look pretty, but you cannot drive, and come back every Friday for a new Real You column!

Spouse and Business Partner: Making it Work

By Kaira Rouda|2023-02-07T02:18:21+00:00August 21, 2008|husband-and-wife, Life Lessons, Real Living, Real You, spouse|Comments Off on Spouse and Business Partner: Making it Work

This is a topic that is near and dear to my heart. At Real Living, my husband is the CEO, and I’m the president. Being a husband-and-wife team has its ups and downs, but for the most part, it’s a great opportunity. You’re sharing your business success with the same person you plan to spend the rest of your life with. But the road can be bumpy if you don’t take the time to define your individual roles. Determine from the get-go who has the final say on decisions and who’s responsible for various functions in the company. That’s a must. Then there’s the issue of financial and emotional risk. When you’re both involved, that obviously increases. But there’s an awesome tradeoff that you simply can’t ignore: When everything is running smoothly, it’s doubly rewarding—and you’ll be able to enjoy that together. Do you have [...]

The first podcast!

By Kaira Rouda|2023-02-07T13:35:11+00:00February 16, 2008|Never Eat Alone, Real You, relationships|Comments Off on The first podcast!

Ok, it might not be as exciting to you as it is to me, but I just finished my first podcast about the book. I was interviewed by my friend Keith Ferrazzi, the best-selling author of Never Eat Alone (recommended in my book). Keith's message fits perfectly with the message of Real You Incorporated: 8 Essentials for Women Entrepreneurs. You need to make sure the real you is in your business: your passions, your gifts, your unique point of view. It's how you build relationships. It's your competitive advantage. Click and listen to us talk about the essence of the book. Let me know what you think! http://www.keithferrazzi.com/podcasts/ferrazzisturdivant.mp3