Real You: No Light? No Trouble?
Yesterday at lunch I was enjoying a great sandwich at Camille's Sidewalk Cafe when I looked up and saw this sign on the wall next to my booth: Green -> NormalRed -> AlarmNoLight -> Trouble It made me think. Do we too often ignore the signs right in front of us in business? I know, speaking for the real estate industry, we were in a state of greed and denial before the bust. The government's goal was to increase home ownership rates; the mortgage companies made money easy to get; the number of real estate agents had reached record numbers nationwide; and everybody who was anybody had a no-miss real estate opportunity. In February of 2006, the chief economist for the National Association of Realtors released a book: Why the Real Estate Boom Will Not Bust. The bust had started in the fourth quarter of [...]