hiring | Kaira Rouda

Real You: Are you looking for an advertising agency?

By Kaira Rouda|2023-02-07T00:25:18+00:00July 30, 2009|ads, advertising, business, hiring|Comments Off on Real You: Are you looking for an advertising agency?

Finding the right agency is like hiring a new employee. You need to be selective. The firm needs to fit in with your brand/culture—get your brand/culture. Think of your agency as an extension of your team. Because if you and your agency aren’t collaborative and creative together, you’re better off apart! Try these agency hunting tips to ensure a stellar team for your business’ growth. Ask for recommendations. Talk to your friends, and find out what kinds of experiences they’ve had with different firms in town or across the country. Check out each agency’s past work and client list. Anyone in your space? Have a brainstorming meeting with their team—the ones who will actually work on your account. See what kinds of ideas they have. Are they fun, innovative? Do they get your brand? Learn how their processes and communication work. Will you be talking [...]

Real You: Take a Hiring Hint from Apple

By Kaira Rouda|2023-02-07T00:26:14+00:00July 20, 2009|business, entrepreneurs, hiring|Comments Off

Have you ever met someone that had a spark? A stranger or acquaintance you instantly connected with and thought, that person is going places. Or maybe she was a great salesperson who went above and beyond to make your visit complete. You know, the kind of person that makes you want to visit again and again and tell your friends about the outstanding experience. Recruit those people! They’re special. They’re driven. They’re unique, and they might just make the perfect addition to your team. You could begin the conversation by asking how they enjoy doing x. Or maybe you say, “You are a fantastic salesperson. Have you ever thought about the X industry?” One of my favorite brands, Apple, approaches these rising stars with “enticement” cards that display their logo with these words: “You’re amazing. We should talk.” The back goes on to tell the [...]