hiring | Kaira Rouda

30 07, 2009

Real You: Are you looking for an advertising agency?

By Kaira Rouda|2023-02-07T00:25:18+00:00July 30, 2009|ads, advertising, business, hiring|Comments Off on Real You: Are you looking for an advertising agency?

Finding the right agency is like hiring a new employee. You need to be selective. The firm needs to fit in with your brand/culture—get your brand/culture. Think of your agency as an extension of your team. Because if you and your agency aren’t collaborative and creative together, you’re better off apart! Try these agency hunting tips to ensure a stellar team for your business’ growth. Ask for recommendations. Talk to your friends, and find out what kinds of experiences they’ve had with different firms in town or across the country. Check out each agency’s past work and client list. Anyone in your space? Have a brainstorming meeting with their team—the ones who will actually work on your account. See what kinds of ideas they have. Are they fun, innovative? Do they get your brand? Learn how their processes and communication work. Will you be talking [...]

20 07, 2009

Real You: Take a Hiring Hint from Apple

By Kaira Rouda|2023-02-07T00:26:14+00:00July 20, 2009|business, entrepreneurs, hiring|Comments Off on Real You: Take a Hiring Hint from Apple

Have you ever met someone that had a spark? A stranger or acquaintance you instantly connected with and thought, that person is going places. Or maybe she was a great salesperson who went above and beyond to make your visit complete. You know, the kind of person that makes you want to visit again and again and tell your friends about the outstanding experience. Recruit those people! They’re special. They’re driven. They’re unique, and they might just make the perfect addition to your team. You could begin the conversation by asking how they enjoy doing x. Or maybe you say, “You are a fantastic salesperson. Have you ever thought about the X industry?” One of my favorite brands, Apple, approaches these rising stars with “enticement” cards that display their logo with these words: “You’re amazing. We should talk.” The back goes on to tell the [...]

9 04, 2009

Empowering Cultures Attract Positive People

By Kaira Rouda|2023-02-07T01:51:35+00:00April 9, 2009|brand essence, business, company culture, employees, growing business, hiring|Comments Off on Empowering Cultures Attract Positive People

Businesses often go through growing pains. Sometimes good; sometimes bad. And right now, many companies are facing the pressures of having to downsize. However, there are some companies that are prospering and need to hire more employees. To ensure that you hire the best and most well-fitting employees, my advice is to create a great culture; one that is inviting and represents your company’s outlook. Potential employees will use your culture as a guide for gaining insight on your company. And, if you misrepresent your company’s culture, you may end up wasting time interviewing candidates that are not a good fit for your company. To ensure your culture is truly representative of your company’s brand, first take a quick inventory of your surroundings. How would you define the culture you’ve created up to this point? Is it stiff or fun? Casual or crazy? Formal or [...]

29 08, 2008

Tips for hiring a great team

By Kaira Rouda|2023-02-07T02:17:52+00:00August 29, 2008|company culture, hiring, Real You Incorporated, Rouda, speaker|Comments Off on Tips for hiring a great team

Begin by articulating your personal and business brand to potential employees. That’s as easy as writing a job description that provides a glimpse of what your company is all about. That will get the ball rolling when it comes to attracting the right individuals to your door. You know the kind of people I’m talking about. They’re the workers who understand that it’s your company, but treat it as if it’s their own. You’ve created a real brand. Now it’s time to hire some real people who think like you about the culture you’ve created. For more tips on hiring a knock-out team and building a creative culture, check out Real Fact Five in Real You Incorporated: 8 Essentials For Women Entrepreneurs. What makes your culture great?

24 06, 2008

Develop an excellent support system of mentors and employees.

By Kaira Rouda|2023-02-07T13:30:24+00:00June 24, 2008|employees, hiring, mentors, Real You Incorporated, support, support system, team|Comments Off on Develop an excellent support system of mentors and employees.

They will become your team. To accomplish this, you’ll need to determine the qualities you want in an employee. Begin by thinking about your heroes. Write down the names of two or three people, past or present, that you admire. Then, list the characteristics that you admire in those people. Are there some commonalities between them? If so, these may be the qualities you want your employees to exhibit. And they will likely be the same qualities that you admire in your mentors. Lisa Cini, president/owner of Mosaic Design Studio, is a great example of how this works. She’s done a fabulous job of developing a strong support system of mentors and employees. “Not only did the mentors allow me to learn from them, but they also provided a safe place to express excitement, fears and concerns,” she says. At the same time, Lisa makes [...]