Be your best salesperson
Remember, you are your brand. So embody it wherever you go, and be its biggest fan. Carry your product around. Give it away when possible. People want instant gratification, and they love the ability to touch and feel the product. It helps make that emotional connection that leads to the sale. Estée Lauder, who started her business in 1946, was frustrated when large advertising agencies wouldn’t take on her relatively small company (at the time). So she started her own campaign, which consisted of free samples and gifts with purchase. It was a huge success. She knew if a woman liked it, she would tell a friend. “If you put the product into the customer's hands, it will speak for itself if it's something of quality,” said Lauder. She strongly believed that in order to make the sale, you had to touch the customer. She [...]