women entrepreneurs | Kaira Rouda

11 02, 2009

Turn your Passion into a Business

By Kaira Rouda|2023-02-07T02:08:55+00:00February 11, 2009|business, economy, glass ceiling, passions, women entrepreneurs|Comments Off on Turn your Passion into a Business

With companies being pulled in every direction and employees clinging to their jobs, it seems like women all around me are becoming entrepreneurs. According to the Center for Women’s Business Research, women are starting businesses at more than twice the rate of men—maybe even more. In fact, a woman starts a business every 60 seconds. They are employing one of every seven workers in the U.S., and the majority of women-owned businesses continue to grow about two times faster than other firms. Now that I’ve wowed you with the facts, let’s talk about why this is happening. Well, for starters, women are tired of being held back. Many view entrepreneurship as the only way to break the glass ceiling because other, more traditional channels have not yielded the desired results. Also, with our changing economic times, women are taking the time to step back and [...]

30 01, 2009

Be your best salesperson

By Kaira Rouda|2023-02-07T02:09:43+00:00January 30, 2009|branding, Estee Lauder, free samples, Kaira Rouda, makeup, Real You, salesperson, women entrepreneurs|Comments Off on Be your best salesperson

Remember, you are your brand. So embody it wherever you go, and be its biggest fan. Carry your product around. Give it away when possible. People want instant gratification, and they love the ability to touch and feel the product. It helps make that emotional connection that leads to the sale. Estée Lauder, who started her business in 1946, was frustrated when large advertising agencies wouldn’t take on her relatively small company (at the time). So she started her own campaign, which consisted of free samples and gifts with purchase. It was a huge success. She knew if a woman liked it, she would tell a friend. “If you put the product into the customer's hands, it will speak for itself if it's something of quality,” said Lauder. She strongly believed that in order to make the sale, you had to touch the customer. She [...]

7 10, 2008

Subscribe to great magazines that energize you with new ideas.

By Kaira Rouda|2023-02-07T02:14:52+00:00October 7, 2008|articles, Glam-com, ivillage-com, magazines, PINK Magazine, Real You Incorporated, Rouda, speaker, women entrepreneurs, women in business|Comments Off on Subscribe to great magazines that energize you with new ideas.

Begin by visiting your local newsstand or bookstore and browsing through the periodicals. Make some choices about the magazines that relate most closely to you and the life you are living. Then, jot down the titles and subscribe to the ones that speak to you most. But don’t stop there. Get online and find out what’s happening in business, fashion, home living, parenting and more. Try sites like Glam.com and iVillage.com. With a computer at your fingertips, nothing can stop you from accessing great articles and features that will inspire you and help you grow. There are several magazines—both print and online—that appeal to me. That’s why I make every effort to subscribe to those publications that speak to my heart. Some are business related, while others address family and the personal side of my life. Often, a good read is all I need to [...]

3 10, 2008

Your Business, Your Brand, Your Culture

By Kaira Rouda|2023-02-07T02:15:52+00:00October 3, 2008|Brands, company culture, Competitive advantage, Kaira Rouda, Real You Incorporated, women business owners, women entrepreneurs|Comments Off on Your Business, Your Brand, Your Culture

If you happen to be in Columbus, Ohio, on Oct. 9, I'll be presenting "Putting the Real You in Your Business" at the National Association of Women Business Owners luncheon. I'll be sharing insights on:• Establishing a successful brand for yourself• Putting yourself at the center of your business• Giving your company a competitive advantage• Building a great company culture• Creating lifetime relationships with your clients The meeting will be held from 11 a.m. - 1 p.m. at Smith and Wollensky at Easton Town Center. For more information and to RSVP, visit NAWBO Columbus. I hope to see you there!

2 09, 2008

The window to your soul is found in the people you admire.

By Kaira Rouda|2023-02-07T02:17:45+00:00September 2, 2008|Chelsea Clinton, heroes, Hillary Clinton, Real You Incorporated, Rouda, speaker, women entrepreneurs|Comments Off on The window to your soul is found in the people you admire.

Who is your hero? What are the words that describe your hero? What is something that person did that you admire? And finally, what is one way you can be more like your hero? Write these thoughts down on paper. Then, make a list of the qualities that you admire in your hero. If you have several heroes, they will probably all have similar qualities. But identifying your hero and what that person has done is only the beginning of the process. The next step is to contact your hero. It doesn’t matter if your hero is a famous person or a close friend. Write to that person. Reach out to her. By doing so, you will be greatly inspired to live your life in a way that makes you happy—a way that you’ve admired in others and therefore can apply to your own life [...]

4 06, 2008

When the unexpected happens, don’t panic.

By Kaira Rouda|2023-02-07T13:31:08+00:00June 4, 2008|DDT, opportunity, Rachel Carson, Real You Incorporated, setback, Silent Spring, women entrepreneurs|Comments Off on When the unexpected happens, don’t panic.

Every setback is an opportunity to open another door, discover another path. Think about a major setback in your life, either personally or professionally. Now, what did you learn from this experience? Did it push you in another direction? Did it make you stronger? Reflect. What can you take away from the past? Perhaps no one better typifies this tip than Rachel Carson. Although she loved both writing and nature, she made the decision to major in biology upon entering college. After graduation, she pursued a job with the government but was told that they didn’t hire women biologists. So, she fell back on her love of writing, and in 1962 her book, Silent Spring, exposed the dangers of pesticides. Although there were doubters, President Kennedy established a commission to investigate her claims—which eventually led to the banning of DDT. Today, she is considered the [...]