marketing to women conference

The Power of the Purse in Real Estate

By Kaira Rouda|2023-02-07T02:17:28+00:00September 5, 2008|marketing, marketing to women conference, Real Living, Rouda, women|Comments Off

Real Living has been marketing to women for 7 years now! In fact, Real Living was the first women-focused brand in real estate. Why market to women? • Women make or influence 91% of all home buying decisions.• Women guide 94% of all home-furnishing purchases.• Two-thirds of real estate agents are women.• 78% of engaged women say that while they already have furniture, they’ll replace most or all of it when they marry. This being said, I presented at the national Marketing to Women (M2W) conference in May about the tremendous purchasing power women hold in this country, but more specifically in real estate. It was a great learning experience! The M2W conference attracts brands from across the country that understand the influence women have as consumers. M2W asked Real Living to put together a video highlighting more great statistics on the purchasing power of [...]

In today’s 24/7 world, women make over 80% of all consumer purchases across every product category

By Kaira Rouda|2023-02-07T13:33:38+00:00May 2, 2008|female consumer, Genevieve Bos, marketing, marketing to women conference, Marti Barletta, real estate, women|Comments Off on In today’s 24/7 world, women make over 80% of all consumer purchases across every product category

In fact, there’s a whole conference designed to inform marketers on various topics concerning the female consumer. The fourth annual The Marketing to Women Conference will be held May 8-9 at the Chicago Cultural Center, and I’m so excited to be attending this year. I’ll be speaking along with some of the most well-known experts in women’s marketing, like author Marti Barletta and the founding publisher of PINK magazine, Genevieve Bos. In my presentation, Home is Where the Purse is, I’ll be explaining the immense buying power women have around the real estate transaction. Women are buying during life stages, so there's a huge opportunity to reach them during these moments. Marriage, the birth of a child, a growing family--these are opportune times to market to women. Since women also increase spending by 200 percent in the first year of home ownership, savvy marketers can [...]