Seth Godin | Kaira Rouda

Kindle Lovers… This is for you!

Amazon’s Kindle allows you to download and read thousands of books, newspapers, magazines and now blogs. This is great news for people like me, who read multiple blogs daily. There are tons of blogs listed in categories ranging from arts and entertainment to business and investing to travel, lifestyle, culture and more. And as of today, the Real You Incorporated blog is also available on Kindle blogs! Other blogs available for download include: The New York Times- Latest News, Huffington Post, The Onion, Seth’s Blog (Seth Godin) and Vanity Fair’s VF Daily Blog, among others. Blogs downloaded via Kindle blogs provide you with full text content and images and are updated wirelessly throughout the day. To learn more, visit Amazon.com and download your Real You Incorporated Kindle blog!

Personal Recommendations Beat Out Online Sources

By Kaira Rouda|2023-02-07T00:28:20+00:00June 23, 2009|authors, branding, entrepreneurs, Real You Incorporated, speaker, women, women in business|Comments Off on Personal Recommendations Beat Out Online Sources

As I was reading my daily marketing news, I ran across a study that found most online purchasers bought because of a personal recommendation from a friend/relative (34%), followed by spouse/partner (25%), then a blogger (5%) and a chat room (5%). Truly, this is no surprise to me. Personal, one-on-one connections are gems. These are the people you trust and depend on. If Oprah tweeted, “Acai is amazing”, but my friend Jane said, “I tried it and it’s not worth the price,” I’d go with Jane. Sorry, Oprah. If you’re out there trying to make a splash in cyberspace, get the movers and shakers talking online and off. And talk to women! Women, your most valuable consumers, are twice as likely as men to recommend a product/service to a friend. Start with a core group of “sneezers”, as Seth Godin calls them. These are influential [...]