vision | Kaira Rouda

Real You: Are you marching forward on your purpose and vision?

By Kaira Rouda|2023-02-07T00:20:47+00:00August 28, 2009|business, entrepreneur, entrepreneurship, passions, vision|Comments Off

If you are, you are stepping into your power. You are shining bright, sharing your vision with others and moving forward. You know who you are—The Real You—and you know where you are going. Your passions are defined (step 2 of the Real You process), and your personal brand is fully formed. You truly have found it within. When you are following your purpose in life—and applying that purpose and passion to your business—your competitive advantage crystallizes. You are able to use your fully formed Real You competitive advantage to delight your customers. And when you’re in business, that’s the end game. Truly. Whether you are a full-time entrepreneur, considering becoming one, or somewhere in between, your personal brand and your business brand are unstoppable as long as they are aligned with purpose and vision. Remember the strength found in conviction, in confidence. Remember, you [...]

Find clarity about what it is you are seeking, and go after it.

By Kaira Rouda|2023-02-07T02:16:19+00:00September 30, 2008|Betty's Fine Food and Spirits, business, dreams, Elizabeth Lessner, entrepreneurs, Real You Incorporated, Rouda, The Surly Girl Saloon, vision, women, women in business|Comments Off on Find clarity about what it is you are seeking, and go after it.

If you don’t have a clear picture about what you want, you will never get it. Clarity of vision is so important. But to do it right takes time and effort. Begin by choosing three words to describe your business, even if that business is not yet off the ground. Then put your operating principles in writing. This will likely be the precursor to your company vision or mission statement, so take the time to get it right. Next, list some additional adjectives that you want to associate with your vision. Play around with it; be creative. This is the fun part. Remember, the clearer the picture, the easier it will be to transform your vision into reality. This tip comes from Elizabeth Lessner, owner of Betty’s Family of Restaurants in Columbus, Ohio, which includes Betty’s Fine Food and Spirits, The Surly Girl Saloon, Tip [...]