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20 03, 2011

Real You: Of snarks, and resilience

By Kaira Rouda|2023-02-07T00:14:57+00:00March 20, 2011|Uncategorized|Comments Off on Real You: Of snarks, and resilience

If you're a frequent reader of my blog, or any of my writings in book form or even 14o characters, you'll know of my disdain for snarks. These are the passion poppers, people who put others down to make themselves feel more important. They are abundant. And the more true to yourself you become, the more you put yourself out there, the more you stir them up. Unfortunately, that's just the way it is. I've had a couple of snark encounters recently, and they're weighing on my brain so I thought I'd write about them. It's what I do. Here they are: Snark Attack #1: I'm at a party, there are many people there who I don't know; I only know the host. This snark, upon overhearing the host say that I have a big Twitter following, proceeds to state: "I don't allow that at [...]

30 01, 2011

Real You: The social media allure

By Kaira Rouda|2023-02-07T00:15:22+00:00January 30, 2011|entrepreneurs, passions|Comments Off on Real You: The social media allure

I'll admit it. I'm hooked on Twitter and Facebook. And I'm there, almost too often. But in my defense, I love it out there. Yesterday, I discovered the Women Entrepreneur Festival taking place in New York and on the hashtag #wefestival. Following the tweets, I was almost in the room. It was so inspiring. Meanwhile, on Facebook, I watch my high school and college friends' children grow, share in their accomplishments and meet new friends with shared interests - from all over the world. I've also started my first ever fan page and it's almost silly how joyful I become when another person "Like"s my Kaira Rouda Books page. (Sally Fields, anyone?) I've found folks to be either all in or completely disdainful when it comes to social media. And what I will say, to those who remain in disdain, try LinkedIn. It's like sticking [...]

21 08, 2009

Real You: The Fun of Constant Learning

By Kaira Rouda|2023-02-07T00:21:09+00:00August 21, 2009|blogs, facebook marketing, social media, twitter|Comments Off on Real You: The Fun of Constant Learning

Recently, I hosted a a webinar for the Women’s Council of Realtors. The focus was on how to get your business up and going as a new sales associate in the real estate business. The thing is, the advice for new real estate entrepreneurs is the same for new entrepreneurs in any business. Today, you are your strongest competitive advantage. It all starts with you. Your personal brand, clearly articulated, is your killer app. Your shining story. Uniquely yours and there for you to use to connect with your perfect customer. We spent a lot of the webinar discussing personal branding and target marketing. As you know, the ability to target, truly reach the right customer at the right time, has never been better. But it’s also really confusing to folks unfamiliar with the social media tools and platforms. I know, I’m learning every day, [...]

20 08, 2009

Real You: The Power of Twitter Babble

By Kaira Rouda|2023-02-07T00:21:22+00:00August 20, 2009|social media, social networking, twitter, twitter marketing, Uncategorized|Comments Off on Real You: The Power of Twitter Babble

A new study by Pear Analytics said 40.5% of tweets are “pointless babble”. Hrumph. Yes, some of it is: “I just had the greatest new ice cream flavor.” But some of this said babble is for a point. When businesses and entrepreneurs share information important to them and their industry, insights into how they’ve achieved what they have and the like, it’s far from pointless. It’s illuminating. As Twitter has grown from small personal networks (how most people start on Twitter) to a blend of personal and professional networks of people—followers—the great potential here is to connect. These tweets humanize each of us. They connect us with like-minded people, folks who are interested in similar topics, and these simple tweets actually can lead to life-long friendships, new clients and referrals. Some of the most-followed people on Twitter provide both “useful” book-type knowledge on a regular [...]

6 07, 2009

How Women-Owned Businesses are Surviving the Recession

By Kaira Rouda|2023-02-07T00:26:54+00:00July 6, 2009|business, entrepreneurs, Real You Incorporated, women, women in business|Comments Off on How Women-Owned Businesses are Surviving the Recession

Women are starting businesses at rapid rates and thriving, despite the economic downturn. According to a recent study conducted by Florida International University’s Center for Leadership and The Commonwealth Institute of South Florida, women-owned businesses are doing better in the recession than most. Key Factors: Women traditionally take on less debt and thus have more flexibility during tough times. Women also try to strategize and reach out instead of jumping to cost-cutting measures. This is exactly the route Rachel Sapoznik, CEO of Sapoznik Insurance, took to grow her business without eliminating staff. See the full story on how Sapoznik’s and other women business owners’ determination and networking led to success in hard times. Looking for recession proofing tips? Sign up for my tip of the week or follow me on Twitter!

17 06, 2009

Businesses Use Twitter to Engage Customers Online

By Kaira Rouda|2023-02-07T00:28:46+00:00June 17, 2009|ads, advertising, social media, twitter, twitter marketing, Uncategorized|Comments Off on Businesses Use Twitter to Engage Customers Online

If you haven't jumped on the social media bandwagon, hop on! More and more companies are coming up with creative ways to engage their customers online. According to Marketing VOX, a recent study indicates that more than eight in 10 Twitter users, most of which represent small businesses, expect their company's use of Twitter to increase in the next six months. And if you know me, you know how much I love Twitter and believe in its power. Nestle is taking an interesting approach to get moms talking about their product. The company is running a Juicy Juice ad that asks questions like: “How do you help your child shine a little more every day?" and "How do you stimulate your child's mind?" If you go to CafeMom and BabyCenter, you can tweet your answer, and it will be live on the ad, wherever it’s [...]