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Monthly Archives: April 2009

10 04, 2009

Every experience enriches you – cherish every moment!

By |2023-02-07T01:51:27+00:00April 10, 2009|celebrate, cherish, Easter, enrich, success|Comments Off on Every experience enriches you – cherish every moment!

You were born to succeed. You need to believe that. It’s true. It’s also true that if the life you’re living or the path you’re following starts to get you off track, you’ll be given guidance in order to get back on the path. The guidance may be subtle – or it could be a big and painful lesson. But either way, you’re learning. It’s so hard to realize this as you’re living your life, especially while we’re all in the middle of the global cultural and financial shift. And – as an entrepreneur - as you work to make your business dreams come true there never seem to be enough hours in the day to accomplish your goals, let alone the time to reflect on the lessons you’re learning along the way. The truth is, there never will be enough time. Ever. Once you [...]

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9 04, 2009

Empowering Cultures Attract Positive People

By |2023-02-07T01:51:35+00:00April 9, 2009|brand essence, business, company culture, employees, growing business, hiring|Comments Off on Empowering Cultures Attract Positive People

Businesses often go through growing pains. Sometimes good; sometimes bad. And right now, many companies are facing the pressures of having to downsize. However, there are some companies that are prospering and need to hire more employees. To ensure that you hire the best and most well-fitting employees, my advice is to create a great culture; one that is inviting and represents your company’s outlook. Potential employees will use your culture as a guide for gaining insight on your company. And, if you misrepresent your company’s culture, you may end up wasting time interviewing candidates that are not a good fit for your company. To ensure your culture is truly representative of your company’s brand, first take a quick inventory of your surroundings. How would you define the culture you’ve created up to this point? Is it stiff or fun? Casual or crazy? Formal or [...]

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8 04, 2009

It’s never too late to tell you about trends, is it?

By |2023-02-07T01:51:48+00:00April 8, 2009|blogs, social networking, swanepoel, trends, tribes, twitter, write|Comments Off on It’s never too late to tell you about trends, is it?

Ok, here's a funny story. My friend Stefan Swanepoel is THE real estate trends guy. He publishes a well-researched, well-read Trends Report each year and the industry folks who are smart, read it. I realize it's April, and first quarter is over, BUT I am finally reading the report! In my defense, for some unknown reason, it took two months to arrive from California to my mailbox in Ohio. (Yes, even reports don't want to visit Ohio if they're from Laguna Nigel.) But enough excuses. I learned a lot, and here are the trends that resonated with me: 1. Real estate is in the "transformation years", and those years will continue until 2012 (yikes!) 2. Social media is a real estate agent and company's friend! (yay!) I'm not going to dwell on the negatives surrounding point 1 above, as I'm sure if you live in [...]

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7 04, 2009

Building a Professional Network

By |2023-02-07T01:51:59+00:00April 7, 2009|business, entrepreneurs, leadership, mentors, networking, social media, success, women|Comments Off on Building a Professional Network

We always hear that building professional networks is vital to success, but it should also be noted that your network should reach beyond family and friends. Family and friends are great, and most of us would be lost without them. They create a great support system in a wide variety of situations—including helping you fulfill your dreams. However, if you’re talking business, you really need to expand your network. Most women rely on family members as their primary network, but these individuals don’t always have access to meaningful business information—like new leads, business experts or financial advice. Your contacts should be people who will help you develop your competitive advantage. You need diversity of opinions and backgrounds, so as you build your network, try to include individuals with varying backgrounds and expertise. Ideally, it should be people who don’t work for you. That way you [...]

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6 04, 2009

Finding a Balance that Works for You

By |2023-02-07T01:52:10+00:00April 6, 2009|business, entrepreneur, passions, stress, women business owners, work life balance personal brand|Comments Off on Finding a Balance that Works for You

Women continually struggle with work-life balance. There are many women who believe there is this set, generic and ideal form of balance. However, that is just not the case. Balance differs for everyone. What works for your co-worker may not work for you. And what works for you may not work for your neighbor. Everyone is different and has a different job and your work-life balance should reflect that. Also, many women believe that their personal and business life should be completely different. But instead hear this: Your business is your personal life. By that I mean if you develop your business around your personal brand essence, then the real you will rise to the surface. You’re a package. Your values, personality—even your passions—they all come together to create a personal brand that defines you. Now take it one step further and incorporate that brand [...]

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2 04, 2009

Mastering Phone Interviews

By |2023-02-07T01:52:19+00:00April 2, 2009|entrepreneurs, interviews, marketing, promotions, reporters, small business|Comments Off on Mastering Phone Interviews

So, you’ve scored your first interview with a reporter. Woohoo! I know that feeling. It’s exhilarating the first minute; the next is filled with panic. Don’t worry. It’s time to get serious and start preparing. Do your homework. Check out the reporter. What beat do they cover? What’s their style? What companies have they covered in your industry? Nail down the key messages you want to get across. Put together your talking points. What are your three main points and supporting facts? Consider all questions you may be asked. What’s the worst-case scenario question? Make sure to do a mock interview with a teammate to help you get comfortable. Stand up during the interview. It sounds odd, and people walking by might chuckle, but it helps you get focused. You’re less likely to go off on a tangent in this power stance. Nix distractions. Shut [...]

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1 04, 2009

Of fortune cookies and creative business for times like these

By |2023-02-07T01:52:28+00:00April 1, 2009|fortune kookie, interns, twitter|Comments Off on Of fortune cookies and creative business for times like these

Here is what’s great about Twitter. Yesterday I tweeted about my fortune cookie message: Look for the dream that keeps coming back. It is your destiny. About three hours later, FortuneKookie Crew from Chicago followed me on Twitter. Their goal: “We like to follow people who tweet fortune messages!” Works for me! Where else but Twitter? On a more serious business note, I was followed by the founders of www.UrbanInterns.com. Lauren Porat and her partner, Cari Sommer, created a company—beta testing in NYC right now—to connect small business owners with college educated assistants, on a paid or unpaid basis. I love hiring interns at our company. We always learn from them, and hopefully the feeling is mutual. And sometimes, when it’s possible and the fit is right, these intern positions turn into full time employment. And everybody’s a winner. In today’s tough economic environment, which [...]

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