Kaira Rouda | Kaira Rouda

21 07, 2009

Real You: 8 Tips to Turn your Passion into Profit

By Kaira Rouda|2023-02-07T00:25:51+00:00July 21, 2009|business, business plan, business relationships, business tips, careers, company, dreams, eBook, entrepreneuership, entrepreneur|Comments Off on Real You: 8 Tips to Turn your Passion into Profit

Writing is one of my passions. Since you’re already familiar with Real You Incorporated, I’m excited to get another book into your hands. Be the first to get my new eBook, Turn your Passion into Profit: How to Create the Business of Your Dreams! It’s a 40-page, step-by-step guide to creating the business and lifestyle you’ve always wanted. It’s the perfect complement to Real You Incorporated—and it’s only $9.95! Here are 8 tips from the eBook to get you in motion. Know your Vision. Being able to envision your business service or product, and how it is differentiated in your chosen industry, is crucial to your long-term success. Be Ready to Work—and Get Help. Are you willing to do a little bit of everything, yet ask for help when you need it? Don’t go it alone. You must have a strong enough personality to [...]

20 07, 2009

Real You: Take a Hiring Hint from Apple

By Kaira Rouda|2023-02-07T00:26:14+00:00July 20, 2009|business, entrepreneurs, hiring|Comments Off on Real You: Take a Hiring Hint from Apple

Have you ever met someone that had a spark? A stranger or acquaintance you instantly connected with and thought, that person is going places. Or maybe she was a great salesperson who went above and beyond to make your visit complete. You know, the kind of person that makes you want to visit again and again and tell your friends about the outstanding experience. Recruit those people! They’re special. They’re driven. They’re unique, and they might just make the perfect addition to your team. You could begin the conversation by asking how they enjoy doing x. Or maybe you say, “You are a fantastic salesperson. Have you ever thought about the X industry?” One of my favorite brands, Apple, approaches these rising stars with “enticement” cards that display their logo with these words: “You’re amazing. We should talk.” The back goes on to tell the [...]

17 07, 2009

Real You: Take the Leap

By Kaira Rouda|2023-02-07T00:26:19+00:00July 17, 2009|business, entrepreneurs, passions, women, women in business|Comments Off on Real You: Take the Leap

"If you're never scared or embarrassed or hurt, it means you never take any chances."-Julia Sorel (Rosalyn Drexler), See How She Runs, 1978 You know the feeling. For me, it's sweaty palms. For you it may be a racing heart, or butterflies in the stomach—all those tell-tale signs that you're uncomfortable. Your body is triggering the flight sensors, and you're going to go along with it. But then you take a deep breath, maybe have a little cry or call a friend, and realize this leap out of your comfort zone is what will propel you forward, get you to the next big thing. You realize that without the uneasy feeling of the unknown, it's easy to be stuck in the familiar and known. To grow a business, and for that matter, to grow a life, you need to keep pushing. To keep growing and [...]

14 07, 2009

Real You: Wal-Mart brings me to tears

By Kaira Rouda|2023-02-07T00:26:25+00:00July 14, 2009|Uncategorized|Comments Off on Real You: Wal-Mart brings me to tears

Ok, here's the thing. As an entrepreneur who gets a chance to work from home on occaision, I've had a special opportunity this summer. My oldest son, who will be a freshman in college in the fall, decided to stay home this summer: eschewing camp for hanging out with his buddies here and just being home. Thus, we've been hanging out. And it's great. Until the Wal-Mart ads air. On the spot, a mom and daughter shop for dorm room supplies. At the end, the daughter runs and hugs her mom as she is walking away. I cry. I cry writing about it now. So, for all you mompreneurs out there with a freshly minted freshman-to-be, take heart. You aren't alone. That and enjoy your summer as it flies by!

13 07, 2009

Real You: The passion problem

By Kaira Rouda|2023-02-07T00:26:34+00:00July 13, 2009|entrepreneurs|Comments Off on Real You: The passion problem

Yep, it's true. It's tough out there. The economy is forcing layoffs, businesses aren't hiring. More people than ever are out of work. But what about the people who are still employed. Are they grateful? Happy even? It turns out, more than half aren't. According to an Adecco North America survey, 54 percent of employed Americans say they will look for a new job once the recession ends. Among 18 to 29 year olds, the number jumps to 71 percent. Almost 3/4ths of the under 30 crowd will leap at the chance to leave you once the recovery begins. This is a problem. It's a passion problem. If you're the leader of a team with these folks working for you, how are you going to rev up the passion? How will you build a culture that makes your team want to be there when times get [...]

10 07, 2009

Entrepreneurship: The Road to Independence

By Kaira Rouda|2023-02-07T00:26:40+00:00July 10, 2009|business, entrepreneurs, passions|Comments Off on Entrepreneurship: The Road to Independence

What is independence? To me, it's entrepreneurship. It's the ability to do what I love, when I want, with whom I want. It's the new American dream. Women everywhere are making it happen, and you can, too! Here are my top five reasons you should take the leap. 1. Independence. I love this quote from an anonymous high school student: "Entrepreneurship is living a few years of your life like most people won't, so that you can spend the rest of your life like most people can't." I couldn't have said it better. 2. Creative Reign. This is your chance to express your brand. To connect. To reach out. To give your customers just what they need, wrapped in a package that's uniquely you. 3. Passion. Create your own fireworks by doing what you love. Pursing your passions makes your heart happy. I promise! 4. [...]

8 07, 2009

Should You Network Via Email?

By Kaira Rouda|2023-02-07T00:26:47+00:00July 8, 2009|business, business relationships, networking|Comments Off on Should You Network Via Email?

I received a question from a woman asking: “Is it okay to network via email?” I wish I could start every relationship face-to-face, but it’s just not possible. In this day and age, it’s not uncommon to correspond with individuals who live on the other side of the country—or even in another part of the world—without ever meeting them in person. Thank you, Twitter! Relationships grow and people conduct business this way every single day—and it works. That being said, when you have the opportunity to meet someone in person, do it. This is your opportunity to put your best foot forward. After the relationship has been established, corresponding via e-mail, and even social networks, is perfectly acceptable. Always ask, what’s the best way to communicate? According to the Meta Group Survey, 80 percent of people prefer typing to talking. Think about the number of [...]

6 07, 2009

How Women-Owned Businesses are Surviving the Recession

By Kaira Rouda|2023-02-07T00:26:54+00:00July 6, 2009|business, entrepreneurs, Real You Incorporated, women, women in business|Comments Off on How Women-Owned Businesses are Surviving the Recession

Women are starting businesses at rapid rates and thriving, despite the economic downturn. According to a recent study conducted by Florida International University’s Center for Leadership and The Commonwealth Institute of South Florida, women-owned businesses are doing better in the recession than most. Key Factors: Women traditionally take on less debt and thus have more flexibility during tough times. Women also try to strategize and reach out instead of jumping to cost-cutting measures. This is exactly the route Rachel Sapoznik, CEO of Sapoznik Insurance, took to grow her business without eliminating staff. See the full story on how Sapoznik’s and other women business owners’ determination and networking led to success in hard times. Looking for recession proofing tips? Sign up for my tip of the week or follow me on Twitter!

2 07, 2009

Celebrate Life and Loved Ones

By Kaira Rouda|2023-02-07T00:27:05+00:00July 2, 2009|ads, advertising, authenticity, balance, careers, heroes, identity, passions, Real You Incorporated, women|Comments Off on Celebrate Life and Loved Ones

You've heard it a million times: Don't take things for granted. Yet, it's difficult for us to grasp the concept in our everyday lives that seem to move at the speed of light. We're so busy. We have just one more thing to do and then we can have dinner with our kids or grab a drink with a friend we haven't had time to see. With the recent loss of several American icons, it makes me once again take a step back and admire all the wonderful people I have in my life. My family, my friends and my co-workers. Don't take those around you for granted. Re-connect. Reach out to those you haven't seen or talked to in awhile. Maybe it's just a quick catch-up on the phone, or maybe it's a long weekend with family. No matter what, thank them for being [...]

1 07, 2009

Kindle Lovers… This is for you!

By Kaira Rouda|2023-02-07T00:27:31+00:00July 1, 2009|business, entrepreneurs, Kindle, Real You Incorporated, Uncategorized, women in business|Comments Off on Kindle Lovers… This is for you!

Amazon’s Kindle allows you to download and read thousands of books, newspapers, magazines and now blogs. This is great news for people like me, who read multiple blogs daily. There are tons of blogs listed in categories ranging from arts and entertainment to business and investing to travel, lifestyle, culture and more. And as of today, the Real You Incorporated blog is also available on Kindle blogs! Other blogs available for download include: The New York Times- Latest News, Huffington Post, The Onion, Seth’s Blog (Seth Godin) and Vanity Fair’s VF Daily Blog, among others. Blogs downloaded via Kindle blogs provide you with full text content and images and are updated wirelessly throughout the day. To learn more, visit Amazon.com and download your Real You Incorporated Kindle blog!

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