Kaira Rouda | Kaira Rouda

5 09, 2008

The Power of the Purse in Real Estate

By Kaira Rouda|2023-02-07T02:17:28+00:00September 5, 2008|marketing, marketing to women conference, Real Living, Rouda, women|Comments Off on The Power of the Purse in Real Estate

Real Living has been marketing to women for 7 years now! In fact, Real Living was the first women-focused brand in real estate. Why market to women? • Women make or influence 91% of all home buying decisions.• Women guide 94% of all home-furnishing purchases.• Two-thirds of real estate agents are women.• 78% of engaged women say that while they already have furniture, they’ll replace most or all of it when they marry. This being said, I presented at the national Marketing to Women (M2W) conference in May about the tremendous purchasing power women hold in this country, but more specifically in real estate. It was a great learning experience! The M2W conference attracts brands from across the country that understand the influence women have as consumers. M2W asked Real Living to put together a video highlighting more great statistics on the purchasing power of [...]

4 09, 2008

Women Out-Earning Men in Some Professions

By Kaira Rouda|2023-02-07T02:17:32+00:00September 4, 2008|AOL, glass ceiling, Real You Incorporated, Rouda, salary, speaker, women in business|Comments Off on Women Out-Earning Men in Some Professions

We have been waiting quite some time to see the pay gap between women and men shrink. Well ladies, in some professions the tables are turning. Here are a few current careers where women are earning more than men: • Sales engineers • Statisticians • Legislators • Automotive technicians and mechanics • Baggage porters • Financial analysts • Aerospace engineers • Advertising managers According to an article on AOL, women tend to verbally outpace men and are excellent with details and follow-up, and it is these characteristics that enhance their workplace performance. Currently, women are also receiving college degrees in larger numbers than men. After graduating, they are moving to large urban cities, where, in the past few years, there has been an increase in women earning more than men. The glass ceiling is getting thinner. Become a pioneer in your field, and begin paving [...]

3 09, 2008

Kaira is Real

By Kaira Rouda|2023-02-07T02:17:42+00:00September 3, 2008|Uncategorized|Comments Off on Kaira is Real

Kaira is real

2 09, 2008

The window to your soul is found in the people you admire.

By Kaira Rouda|2023-02-07T02:17:45+00:00September 2, 2008|Chelsea Clinton, heroes, Hillary Clinton, Real You Incorporated, Rouda, speaker, women entrepreneurs|Comments Off on The window to your soul is found in the people you admire.

Who is your hero? What are the words that describe your hero? What is something that person did that you admire? And finally, what is one way you can be more like your hero? Write these thoughts down on paper. Then, make a list of the qualities that you admire in your hero. If you have several heroes, they will probably all have similar qualities. But identifying your hero and what that person has done is only the beginning of the process. The next step is to contact your hero. It doesn’t matter if your hero is a famous person or a close friend. Write to that person. Reach out to her. By doing so, you will be greatly inspired to live your life in a way that makes you happy—a way that you’ve admired in others and therefore can apply to your own life [...]

29 08, 2008

Tips for hiring a great team

By Kaira Rouda|2023-02-07T02:17:52+00:00August 29, 2008|company culture, hiring, Real You Incorporated, Rouda, speaker|Comments Off on Tips for hiring a great team

Begin by articulating your personal and business brand to potential employees. That’s as easy as writing a job description that provides a glimpse of what your company is all about. That will get the ball rolling when it comes to attracting the right individuals to your door. You know the kind of people I’m talking about. They’re the workers who understand that it’s your company, but treat it as if it’s their own. You’ve created a real brand. Now it’s time to hire some real people who think like you about the culture you’ve created. For more tips on hiring a knock-out team and building a creative culture, check out Real Fact Five in Real You Incorporated: 8 Essentials For Women Entrepreneurs. What makes your culture great?

28 08, 2008

Finding the right professional organizations for you

By Kaira Rouda|2023-02-07T02:17:57+00:00August 28, 2008|networking, passions, professional organizations, Real You Incorporated, Rouda, speaker|Comments Off on Finding the right professional organizations for you

Connecting with like-minded individuals is a great way to grow your business and your personal network, but we all seem to be strapped for time with work, family and other activities. That’s why it’s best to only join organizations that have meaning to you. Start by visiting several groups so you can determine which ones are right for you. Then be selective, because attending too many meetings, or joining a long list of organizations, is the opposite of real. Once you find that perfect fit—an organization that turns out to be exactly what you’re looking for—volunteer your time as a leader. Why? Because you’ll get the most out of it that way—and so will the organization. Leaders who give their time this way quickly learn that the benefits far outweigh the input. Check out this website for great professional organizations in your area! Have you [...]

26 08, 2008

Have you seen one of the best blogs for marketing to women?

By Kaira Rouda|2023-02-07T02:18:01+00:00August 26, 2008|blogs, branding, Glam Media, marketing, Real You, Real You Incorporated, Rouda, women|Comments Off on Have you seen one of the best blogs for marketing to women?

I’m excited to share with you that I have recently become a contributing columnist to eBrandMarketing—the No. 1 blog on marketing to women—published by Glam Media, which reaches 77 million unique visitors. You’ll hear from the foremost authorities on women, like Fara Warner, author of Power of the Purse. My column, called (you guessed it!) Real You, spotlights what women are looking for in a brand experience. I share my thoughts about how companies can do a better job connecting with us through emotional branding, authenticity and understanding women’s purchasing power. Check out one of the most read blogs on eBrandMarketing: Real You: “Ladies” you can ride, look pretty, but you cannot drive, and come back every Friday for a new Real You column!

22 08, 2008

Real You: Learning the lessons of blogging

By Kaira Rouda|2023-02-07T02:18:14+00:00August 22, 2008|bloggin, blogs, go for it, linking|Comments Off on Real You: Learning the lessons of blogging

Sure, as a writer, blogging comes fairly easy for me. I like sitting in front of the computer, with a white space to fill with words. The problem is, if nobody else reads the words, it's sort of like writing in a diary. Helpful personally, but not likely to help grow my business. So that's what I've been focusing on the last few days. Learning how to link, maximize, post, syndicate the content, and most importantly, find more readers who could benefit and learn from the content I love to share. My message to you: don't be afraid. Jump in. Learn the lessons of blogging and connecting - so you aren't just blogging to yourself! Ok, like this example?? This doesn't look good to you or me? Hopefully, I'll be able to fix it, but at least you know I'm trying. Go ahead. To grow [...]

21 08, 2008

Spouse and Business Partner: Making it Work

By Kaira Rouda|2023-02-07T02:18:21+00:00August 21, 2008|husband-and-wife, Life Lessons, Real Living, Real You, spouse|Comments Off on Spouse and Business Partner: Making it Work

This is a topic that is near and dear to my heart. At Real Living, my husband is the CEO, and I’m the president. Being a husband-and-wife team has its ups and downs, but for the most part, it’s a great opportunity. You’re sharing your business success with the same person you plan to spend the rest of your life with. But the road can be bumpy if you don’t take the time to define your individual roles. Determine from the get-go who has the final say on decisions and who’s responsible for various functions in the company. That’s a must. Then there’s the issue of financial and emotional risk. When you’re both involved, that obviously increases. But there’s an awesome tradeoff that you simply can’t ignore: When everything is running smoothly, it’s doubly rewarding—and you’ll be able to enjoy that together. Do you have [...]

19 08, 2008

If you make your female customers happy, your male customers will be happy, too. We are the demanding ones.

By Kaira Rouda|2023-02-07T02:18:29+00:00August 19, 2008|female consumer, real estate, Real Living, Real You Incorporated, Rouda, speaker|Comments Off on If you make your female customers happy, your male customers will be happy, too. We are the demanding ones.

MAKE IT HAPPEN: Schedule a regular time (monthly or quarterly) when you and the members of your team can discuss how to touch base with your customers. During this time, talk about what’s working and what’s not. Consider what you might do differently—or better. Remember, your goal should be to stay one step ahead of her. Now, get moving! You have no time to waste. TIP IN ACTION: Women are world-class consumers, making or influencing 85 percent of all purchases and 91 percent of home purchases. Given these statistics, don’t women deserve a little attention? In the 1970s, women were purchasing with his money. Today she is purchasing with her money. Knowing that, it’s no surprise that women are dramatically changing how products and services are designed and marketed. Call it what it is: the unstoppable trend of women’s buying power. At Real Living, we [...]

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