Brands | Kaira Rouda

13 04, 2009

Building a Culture that Empowers

By Kaira Rouda|2023-02-07T01:51:16+00:00April 13, 2009|Brands, company culture, Competitive advantage, employees, Real You, workplace|Comments Off on Building a Culture that Empowers

When starting and building a business, one of the most important components is your competitive advantage. And with that unique competitive advantage, you are able to build a great culture. You culture should be a reflection of your combined personal and business brands. To start building your culture, envision your workplace. What spells success for your company? Is it an open floor plan or cubicles? What colors are the walls? How is the space lit? What are the attitudes of your employees as they walk in the door on a Monday morning? Also, consider the following questions and more.•How do you define culture? Words, symbols, images? Get specific.•What’s your dress code?•Will you offer flexible hours?•Will you have holiday parties?•Are employees free to work from home or the local coffee shop? These are just a few jumping off points for building a culture. You are a [...]

What’s in a name?

By Kaira Rouda|2023-02-07T02:14:39+00:00October 10, 2008|Brands, business, company, Real You Incorporated, Rouda, speaker, story, women, women in business|Comments Off on What’s in a name?

Let me say this: Naming your company matters. It’s part of your real brand; it’s your essence. What you need to do is begin with your company story. Write it down; record it. From the first twinkle of an idea to the people that have played a significant role, get it on paper. This is important because you’ll want employees to know about and understand your brand. They need to know the real story. After you’ve got that down, coming up with a name for the company should be easier. You’ll want it to define your real brand—the genuine, truthful, authentic you that your company is all about. Remember those dreams? Sure you do! Let them unfold—in your company name. To share your success story and company name leave us a comment, or check out RealYouIncorporated.com for some inspiration from other female entrepreneurs.

Your Business, Your Brand, Your Culture

By Kaira Rouda|2023-02-07T02:15:52+00:00October 3, 2008|Brands, company culture, Competitive advantage, Kaira Rouda, Real You Incorporated, women business owners, women entrepreneurs|Comments Off on Your Business, Your Brand, Your Culture

If you happen to be in Columbus, Ohio, on Oct. 9, I'll be presenting "Putting the Real You in Your Business" at the National Association of Women Business Owners luncheon. I'll be sharing insights on:• Establishing a successful brand for yourself• Putting yourself at the center of your business• Giving your company a competitive advantage• Building a great company culture• Creating lifetime relationships with your clients The meeting will be held from 11 a.m. - 1 p.m. at Smith and Wollensky at Easton Town Center. For more information and to RSVP, visit NAWBO Columbus. I hope to see you there!